SEO depends significantly on keywords. No amount of SEO work will increase your site’s visibility in Google if no one is interested in the topic you’re covering.

When doing research online, people often utilize keywords to help them narrow down their options. Therefore, you stand to get more traffic whenever the content is effectively shown to our audience when they do searches. As a result, you need to direct your efforts on these kinds of inquiries.

That’s why SEO must focus on keyword research strategy for your success. It may be costly if you have a mistake and should be lowered. Pick the right keywords, and you save your time and resources.

What Is Keyword Research?

Regarding keyword research, it is a systematic procedure to identify and determine the words, questions, and phrases users seek. It includes discovering keywords that possess a measurable search volume.

Finding the most appropriate page to satisfy a user’s search query, or “search intent,” requires some detective work on the researcher’s part.

Searches may be broken down into many distinct types during keyword research, including those that are more transactional, navigational, or informative.

Why Keyword Research Is Important For SEO?

Finding the most appropriate page to satisfy a user’s search query, or “search intent,” requires some detective work on the researcher’s part.

Searches may be broken down into many distinct types during keyword research, including those that are more transactional, navigational, or informative.

To start keyword research, you should place yourself in your target audience’s shoes. What terms and expressions might they utilize to solve their problems? In addition to the keywords you have developed, you may get hundreds more related keyword ideas simply by typing them into a keyword research tool.

The Crucial Components of Keyword Analysis

When performing keyword research, there are three significant factors to consider. These are: 


Google ranks search results based on their relevance to the user’s search. In some cases, search intent could be helpful. Ranking for a keyword requires that your content help people search for that particular word. Also, the information you’ve produced should serve as the definitive answer. Since the content is of lesser value than other information on the website, Google gives it a better ranking. 


Google will provide a greater faith in reliable sources. To achieve this goal, your site must be enriched with valuable information and promoted to acquire social signals and backlinks. A keyword’s search engine results page (SERP) may feature a lot of authoritative sources that are difficult to compete with if you still need to be provided as an authority in a sector. 


Achieving a first-page placement for a particular keyword may only sometimes generate website traffic if the search volume is lacking. Similar to establishing a business in an abandoned or desolate urban area.

The metric used to quantify volume is Monthly Search Volume which represents the frequency with which a particular term is searched during a given month across various user demographics.

How to Conduct Keyword Research?

Now that you know the fundamentals of keyword research, we can discuss how to start with your study and keyword plan.

Conduct Seed Keywords

The first step in a keyword research strategy is to identify seed keywords. It helps you define your specialty and locate your rivals. Each keyword research tool requests a seed term, which it utilizes to produce an enormous list of potential keywords.

Developing seed keywords is simple if you already have a product or service to market online. Consider what queries customers enter into Google to discover what your business offers.

Keep in mind that it may not be worthwhile to optimize individual web pages for seed keywords. As their name implies, you will utilize them as “seeds” in the subsequent procedures. Avoid being overly preoccupied with your seed keywords. Locating them should take, at most, a few minutes. When you have a few high-level concepts for your website’s subject, go to the following stage.

Check the keywords your competitors are rank for.

Researching what keywords are already bringing in traffic for your competition is an excellent method to get a head start. First, you’ll need to zero in on just who your rivals are. Your list of potential keywords will be helpful at this point. Find out who comes up first when you search Google with your seed keywords.

You may narrow your search if all the leading sites for your seed keywords differ.

If you notice that no websites that score well on the seed keywords seem similar to yours, you can limit your search. After identifying a suitable rival website, it is advisable to use an excellent tool such as Ahrefs’ Site Explorer. 

Use keyword research 

Competitors are a valuable resource for generating keyword suggestions. However, your competition has likely not yet addressed other keywords. These may be located via the use of several keyword research methods.

All keyword research tools operate similarly. The user inputs a seed term, and the system retrieves keyword ideas from the databases generated for the given keyword.

The keyword research tools are Google Keyword Planner, Google Trends, AnswerThePublic, and Google Autocomplete. Each of these comes in a free version that you may use to get started.

Choose organic keywords

You will need to examine the level of competition that exists for each keyword to determine whether or not you have a possibility of ranking on a specific keyword phrase.

  • Keyword Difficulty

When conducting your study, keyword difficulty is a crucial measure to consider. It’s time to be strategic if you spend hundreds of thousands of dollars only to get on page 3 for a competitive keyword.

Using a keyword research tool that rates the difficulty of individual keywords is the most straightforward method. You may also examine the CPC and competition.

The more expensive a CPC is, the more ads there will be. If you’re starting, initially focus on the keywords with lesser competition and then work up to the more difficult ones.

Final Thoughts

When prioritizing keywords, focus on those that will provide the most benefit in the least amount of time.

The goal of good keyword research should be more broad than just selecting a highly searched-for term. Discovering the best keywords for your goal is the key to a successful keyword strategy. 

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.