The more high authority backlinks your website has on a consistent basis the more traction you will get in the search results, the more competition your site will outrank, and the stronger your website will become at the top of the results. These types of backlinks will assist in more Google exposure each month and more traction towards the first page results.
A citation is a post that mentions the NAP (name, address, phone #) of a business. Citations can be posted on local directories, on web 2.0 sites and, and even on top social or review platforms. Citations like this can help your audience find local businesses and can also impact SEO. More specifically, having quality citations can help you rank better on Google Maps.
A web 2.0 site consists of a website or blogging platform that focuses on user-generated content. These forms of links are from high authority domains and can hold some great ranking power when it comes to SEO. Platforms like Blogger, WordPress and Weebly would be examples of web 2.0 sites.
Each post includes a couple of natural anchor-text backlinks to your webpages to push through the benefit of the authority and inbound relevance to your pages, this is what Google is looking for in an offsite strategy. These articles are not directly affiliated with your website, but act as a similar resource that points to your website as another relevant page, therefore, your website visitors do not read these articles, nor do they reach your website from these articles. The strategy is all about improving your Google presence and these articles and back-links are helping to achieve better Google rankings for your own web pages through the agreed keywords.
Competitor backlinking is one of our SEO strategies that consists of analyzing the backlinks of your competing websites. The goal of this research is to increase your Google keyword rankings. This also helps understand the link-building techniques used by your top competitors who are ranking in the top positions in Google.
Through studying the backlinks of your competitors, it is possible to see the amount and more importantly, the quality of links that are required to outrank them. Another reason to research your competitor’s links is to see which types of links they are submitting and find gaps that can work to our advantage.
A press release describes an announcement made by a news organization that is either published or publicized. It is designed to inform readers about a newsworthy event-whether it is an event that has happened or an upcoming event. Press releases are an effective way to gain a high authority backlink.
As more of these content posts are written, posted, and indexed in Google, we will notice further improvements and increasing traction in the search results for your website. Not only does this prevent your competitors from getting in front of you for your keywords, it ensures that you continue to outrank new competitors on your way to the first page of Google. Momentum really ramps up as these articles gain maturity while new content article back-links are getting added, therefore significantly growing your digital profile over time.
The articles are posted to websites with higher authority scores. These domains have high levels of authority as noted by many SEO tools and metrics:
MozRank Domain Authority
MozRank Page Authority
Ahrefs Domain Rating
Ahrefs Page Rating
These backlinks share a very similar purpose and methodology to the content strategy in that they provide good quality relevant content backlinks to your pages on the topic of your keywords. Their purpose is again to improve the rankings of your own website in the major search engines, and they do this by passing on the authority scores to your website through “do-follow” backlinks.
The more high authority backlinks your website has on a consistent basis the more traction you will get in the search results, the more competition your site will outrank, and the stronger your website will become at the top of the results. These backlinks will assist in more Google exposure each month and more traction towards the first page results.