If you own your own website then you have undoubtedly already heard of the importance of SEO, or Search Engine Optimization. The higher your SEO ranking, the more likely people will…
Instagram is a highly popular social media platform, especially among the younger demographic; 90% of users are under 35 so you can see that it’s a very youth-centric app. Instagram has around 400 million active monthly users and about 30% of all Internet users are using this social media network. According to studies, 60% of Instagram users log in daily and many of them check multiple times during the day (myself included). This is a great platform for businesses and professionals but it’s not easy to gain visibility on this platform. Here are some tips that can help you gain more loyal followers.
1. Post Great Content
Great content will draw people to your Instagram profile so it should be the most important aspect of your plan to gain more followers. Some people choose a popular subject and start posting pictures and Insta-Stories in that field in an effort to gain audiences quickly. While this works in the short term, the effects won’t linger for long. The best way to attract followers is to choose a subject that you’re truly passionate about and can create great image and captions. For example, if you have a business in the travel niche, you can post creative pictures and stories on Instagram of the places you’ve been, and neat architecture you’ve seen or yummy food you have eaten.
2. Like Top Influencer Posts And Follow Them
Influencers have their own community and people in here interact with one another. The best way to gain an audience is to become a part of one of these communities and interact with others. If you post witty comments, like images, start friendships, and be consistent, you’ll draw people to visit your own profile.
3. Use Trending Hashtags
Trending hashtags will tell you which topics are popular in your particular field. Use these hashtags in your content to draw your audiences attention. People will search these trending hashtags and can stumble across your content. The more people explore and like your content, the higher you will be in the hashtag search results on Instagram.
4. Post At The Most Effective Times
People are only interested in the latest and freshest content so even content that’s a few hours old can fade into the background. That’s why it’s important to post content at the right time of the day. You should check when your target audiences will be active and develop a consistent posting schedule. It’s important to establish some sort of routine and post consistently.
According to a blog post via HuffingtonPost, the best times to post on Instagram are between 2am and 5pm.
If you follow these tips, you’ll be able to gain more followers . You might experience a slow start but if you’re consistent, you will see growth in your following. If you need help with your Instagram marketing and gaining followers, contact me today.