How to Start an International Digital Marketing Company

Starting up an international digital marketing agency is tough, and you will quickly find that you are going to need a number of tools to be able to get the results that you want. Of course, there is no shortage of possibilities out there, all of which might potentially be incredibly useful to your business or just plain useless and a waste of money. Settling on the right ones can make or break your business, especially at this early stage, so you need to choose carefully. This might seem overwhelming, but there are some must-haves you need to put right at the top of your list. Read on to find out more.

1. Currency API

As a start-up, you are going to need to make your business visible online, and sometimes, this might not even be in your country. This is why, straight away, you are going to need to look into highly reliable Currency API software that can help you to reach a wider range of markets and customers around the world. It will add convenience for your customers, as they will be able to accurately pay for your services in their own currency straight from your website, which can make them feel at home straight away. This is great for your business, too, as it means that you get accurate exchange rates, you won’t miss out when currencies fluctuate, and you won’t overcharge or undercharge your customers (which is essential at the start of any business journey). 

2. Outsourced services 

You are going to find yourself overloaded with work. This means that you are going to need to outsource some of your critical departments. These can be areas such as IT or HR, as they can help you to focus on what you need to do rather than struggling with topics that you know next to nothing about. Seeing as you will be starting up an international digital marketing agency, you might also find that using services such as white label SEO, to help you to meet demand and work with a wider range of services, means that you will be able to meet the needs of your customers. 

3. Business intelligence (BI) software 

You will find that BI software can help you understand your business better; not just at the beginning, but throughout your whole business life. You will quickly find that it can help you to take advantage of the data that is coming through your business, and it can help you to target your own marketing, see how your business is doing internally, and work out trends. 

This can allow your business to become far more organized and help you, as a business owner, communicate and prepare your employees for busy periods of work (or quieter patches), and can also help you to work out where your money needs to be invested. This focuses mainly on data analytics, so you are also getting data and graphs that you can present in meetings with your management team, to give them a similar insight into the company, which can strengthen leadership and the ideas for products throughout your business. 


Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.