Nowadays, being a business owner can be very overwhelming. Not only do you need to keep your clients happy, but you also need to create content, maintain an easy-to-navigate website, and have a social media presence. Luckily, the Profit Parrot team can help you master SEO for personal trainers and get all those elements sorted out so you can focus on doing what you love to do.
Search engine optimization helps search engines find, index, and rank your website. SEO can be frustrating to deal with since Google has made it more complicated to set up to help users not get tricked into accessing a website they did not want. With SEO, you will be able to do the following and more:
- Increase impressions in search results
- Close more deals
- Get more e-mails and phone calls
- Grow your client list
- Keep your brand visible to your target audience
- Expand your business
Local SEO Services for Personal Trainers
At Profit Parrot, we specialize in local search engine optimization for personal trainers. We can research what your competition is doing and find the it-factor that will allow you to stand out. We can also help get you set up on Google My Business, which gives you visibility on Google even without a website. Our team of experts will help you edit your website for the best user experience.
It can be a lot when you have to deal with having a social media presence, taking care of clients, and keeping your website looking good along with creating content. Our Profit Parrot team can help you with all your SEO needs so you can focus on making your clients happy and healthy!
Let Us Deal with It
With Profit Parrot, you can get all the tiring processes of dealing with SEO done for you by our team. You can continue to scale your business, while we work on getting you traffic quality. Additionally, we have a responsive team that will make sure that your clicks and impressions are going up, while your business is booming. Our main focus is on the local audience in your industry and we continue to show success to our current contracting clients.
SEO Tips for Personal Trainers
If you want to explore the world of search engine optimization and implement them on your trainer website, there are some things you can do to get things started. Although SEO can seem overwhelming, with the right practices you can easily set it up and make your online presence more visible than the competition.
Create a Buyer Persona
A buyer persona is a tool that allows you to create a character that is based on a member of your target audience. The persona has more specific characteristics of a member of your target audience rather than just age range, income bracket, and gender. With a buyer persona, it is easier to visualize the ideal client and create content that will resonate with him or her.
Research the Local Market
While it may seem like a good idea to try to appeal to a wide audience, that is not the case. It is important to first focus on the local market, which allows you to build a more consistent audience. Additionally, this allows you to make your SEO more effective since you know who you want to target more specifically.
Keyword research is a great way to understand what your audience is looking for and use these keywords in blog posts, website copy, and social media. Your keywords should include the subject that users are looking for and the location. This allows for people in that area to find your content when looking for it. Additionally, with the persona, you can be even more specific when trying to connect with your audience.
Learn How to Use Analytics
Web analytics is data that tells you everything you need to know about users visiting your website. This data includes who is visiting your website, where they are coming from, how long they stay, what pages they click, and when they leave. When you can analyze the data, you can understand how different elements of your website are performing and how the engagement is going.
Create Good-Quality Content
Nowadays, audiences do not want something to just be blatantly sold to them. Instead, people enjoy getting content that ties into your business and the services you provide. Additionally, your analytics will thank you if you have content that makes users stay on your website longer and access different pages of it. It is also important to include the appropriate keywords that allow users to easily find your content through an online search of such keywords. Furthermore, the SEO metadata also needs to be set up properly, and you can promote your content on social media to boost engagement even more.
Optimize Page Titles and Meta Description
Once you have researched your keywords, they come into good use by implementing them into your website’s page title and metadata. Some platforms allow you to add an SEO title different from the title of the page. You should also consider the meta description. This is the text that will show up below the title in the search results on Google. It should be short, relevant, and include keywords whenever possible.
Make Connections with Partners
Another great practice to implement is to contact other websites that offer services that relate to yours. You can potentially guest post for them or collaborate to merge audiences. This is a great way to expand your audience and you will already have some credibility because the business you are partnering with has that instilled in their audience.
Build a Social Media Presence
Nowadays, a social media presence is of the utmost importance for any business. A great way to make your presence more known is by having the same handle for all socials. However, creating a social media presence can be overwhelming. Therefore, you should try to focus on the platforms that your buyer persona is most likely to use. Additionally, a social media presence can help you build a sense of community among your audience and boost engagement. You can build your social media presence by contacting influencers or running contests to reach a wider audience.
Create a User-Friendly Website
A website that is difficult to navigate will make all your hard work on creating good-quality content useless. Therefore, you must create a good experience when users access your website. This can be done by having a responsive website that works on desktop and mobile. Additionally, a sitemap makes it easier for search engines to see all pages of your website which have been recently changed. This practice boosts your SEO ranking and makes it easier for users to navigate.
If you’re looking for an SEO game plan, contact our team today.