SEO for Personal Trainers

Nowadays, being a personal trainer business owner can be very overwhelming. Not only do you need to keep your clients happy, but you also need to create content, maintain an easy-to-navigate website, and have an engaging social media following. Luckily, the Profit Parrot team can help you master SEO for personal trainers and get all those elements sorted out so you can focus on doing what you love to do.

Search engine optimization helps search engines find, index, and rank your personal training website. SEO can be frustrating to deal with since Google has made it more complicated to set up to help users not get tricked into accessing a website they did not want. With SEO, you will be able to do the following and more:

  • Increase impressions in search results for your personal training business
  • Close more deals
  • Get more e-mails and phone calls from prospects
  • Grow your personal training client list
  • Keep your brand visible to your target audience
  • Expand your business

10 SEO Tips for Personal Trainers

If you want to explore the world of search engine optimization and implement it on your trainer website, there are some things you can do to get things started. Although SEO can seem overwhelming, with the right practices, you can easily set it up and make your online presence more visible than the competition. Take a look at these top SEO tips for personal trainers.

SEO-for-personal-trainer-1#1 Create a Buyer Persona

A buyer persona is a tool that allows you to create a character that is based on a member of your target audience. The persona has more specific characteristics of a member of your target audience rather than just age range, income bracket, and gender. With a buyer persona, it is easier to visualize the ideal client and create content that will resonate with him or her.

To create a buyer persona for personal trainers, consider the following steps:

  1. Research your target audience: Conduct surveys, interviews, and focus groups to gather information about your ideal clients. Find out their demographics, fitness goals, pain points, and motivations.
  2. Identify common characteristics: Look for patterns in the data you collect and identify the common characteristics of your ideal clients.
  3. Create a fictional character: Using the information you’ve gathered, create a fictional character that represents your ideal client. Give them a name, age, occupation, income level, and other relevant details.
  4. Create a buyer persona: Use the fictional character you’ve created to create a buyer persona. This should include information about their demographics, goals, pain points, and motivations.
  5. Use your buyer persona: Use your buyer persona to inform your marketing and sales efforts. Tailor your messaging and services to meet the specific needs and wants of your ideal client.

It’s also important to note that a buyer persona is a living document, and it should be updated as you gather more information about your target audience.

#2 Research the Local Market

While it may seem like a good idea to try to appeal to a wide audience, that is not the case. It is important to first focus on the local market, which allows you to build a more consistent audience. Additionally, this allows you to make your SEO more effective since you know who you want to target more specifically.

Researching the local market for your personal training business can be done through a variety of methods, including:

  1. Surveys: Send out surveys to potential clients in your area to gather information about their fitness goals, pain points, and current fitness habits.
  2. Market analysis: Analyze demographic data for your local area to determine the population size, median income, age, and other relevant information.
  3. Competitor research: Research the personal training businesses in your area to identify their services, pricing, and target market.
  4. Online research: Use online tools such as Google Trends, Yelp, and social media to gather information about the local fitness market.
  5. Community events: Attend local fitness events and expos to network with other fitness professionals and gain insights into the local market.

It’s also important to talk to local gyms, health clubs, and other fitness businesses in the area to see if there are any partnership opportunities.

By conducting this research, you’ll be able to identify your target market, understand the competition, and tailor your personal training services to meet the specific needs of your local market.

personal trainer toronto keywords

#3 Do Keyword Research

Keyword research is a great way to understand what your audience is looking for and use these keywords in blog posts, website copy, and social media. Your keywords should include the subject that users are looking for and the location. This allows people in that area to find your content when looking for it. Additionally, with the persona, you can be even more specific when trying to connect with your audience.

Keyword research is an important SEO step in optimizing your website and online presence for your personal training business. Here are some steps you can take to do keyword research:

  1. Identify relevant keywords: Start by brainstorming a list of keywords that are relevant to your personal training business, such as “personal trainer,” “fitness,” “weight loss,” “workout,” etc.
  2. Use keyword research tools: Use keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer to get an idea of the search volume and competition for each keyword.
  3. Target long-tail keywords: Long-tail keywords are more specific and tend to have less competition. For example, “personal trainer in [your city]” or “personal trainer for weight loss” are more specific keywords that you can target.
  4. Analyze your competition: Analyze the keywords your competitors are targeting and try to identify any gaps in their keyword strategy that you can fill.
  5. Optimize your website: Once you’ve identified your target keywords, you can optimize your website by including them in your page titles, meta descriptions, and throughout the content on your website.
  6. Monitor your progress: Use tools such as Google Analytics to monitor your website’s performance and track how your target keywords are performing. Make adjustments as necessary to improve your website’s visibility and search rankings.

It’s also important to keep in mind that keywords are not the only important aspect of SEO; your website’s structure, content, and authority are also important factors in ranking higher on search engine results.

personal training google analytics seo

#4 Learn How to Use Google Analytics

Web analytics is data that tells you everything you need to know about users visiting your website. This data includes who is visiting your website, where they are coming from, how long they stay, what pages they click, and when they leave. When you can analyze the data, you can understand how different elements of your website are performing and how the engagement is going.

#5 Create Good-Quality Content

Nowadays, audiences do not want something to just be blatantly sold to them. Instead, people enjoy getting content that ties into your business and the services you provide. Additionally, your analytics will thank you if you have content that makes users stay on your website longer and access different pages of it. It is also important to include the appropriate keywords that allow users to easily find your content through an online search of such keywords. Furthermore, the SEO metadata also needs to be set up properly, and you can promote your content on social media to boost engagement even more.

Creating content for your personal training business can be a great way to establish yourself as an expert in the field and attract new clients. Here are some tips for creating content for your personal training business:

  1. Identify your target audience: Before creating any content, it’s important to understand who your target audience is and what their needs and interests are.
  2. Choose a content format: Decide on the format of your content, whether it’s blog posts, videos, infographics, or a combination of different formats.
  3. Use keywords: Use keywords that you have researched in your content to optimize it for search engines.
  4. Provide value: Make sure that your content provides value to your target audience by addressing their pain points and providing useful information.
  5. Showcase your expertise: Use your content to showcase your expertise as a personal trainer and highlight your unique approach to fitness and wellness.
  6. Share success stories: Share success stories of clients you have helped to create social proof and give people an idea of what they can expect from working with you.
  7. Be consistent: Create a content calendar and stick to it. Regularly publishing new content will help you to build an audience and keep them engaged.
  8. Promote your content: Share your content on social media, through email marketing, or by reaching out to other websites or blogs in your niche to see if they would be interested in sharing your content.

Remember that creating valuable, high-quality content is important to attract and retain clients, but it’s also important to have a clear call to action in your content to guide your audience to take the next step, whether it’s to book a session or follow you on social media.

seo for personal trainers#6 Optimize Page Titles and Meta Descriptions

Once you have researched your keywords, they come into good use by implementing them into your website’s page title and metadata. Some platforms allow you to add an SEO title different from the title of the page. You should also consider the meta description. This is the text that will show up below the title in the search results on Google. It should be short and relevant and include keywords whenever possible.

#7 Make Connections with Industry Professionals

Another great practice to implement is to contact other websites that offer services that relate to yours. You can potentially guest post for them or collaborate to merge audiences. This is a great way to expand your audience, and you will already have some credibility because the business you are partnering with has that instilled in its audience.

#8 Build a Social Media Presence

SEO for personal trainerNowadays, a social media presence is of the utmost importance for any business. A great way to make your presence more known is by having the same handle for all socials. However, creating a social media presence can be overwhelming. Therefore, you should try to focus on the platforms that your buyer persona is most likely to use. Additionally, a social media presence can help you build a sense of community among your audience and boost engagement. You can build your social media presence by contacting influencers or running contests to reach a wider audience.

Building a strong social media presence for personal trainers can help attract new clients and build a community of engaged followers. Here are some steps you can take to build a social media presence for your personal training business:

  1. Choose the right platforms: Pick the social media networks that your target audience is most active on. For personal training, platforms like Instagram and Facebook are popular choices.
  2. Create a consistent brand: Develop a consistent visual aesthetic and tone of voice across all of your social media profiles to build a strong brand identity.
  3. Share valuable content: Share valuable and engaging content such as workout tips, success stories, nutrition advice, and behind-the-scenes glimpses of your personal training business.
  4. Use hashtags: Use popular hashtags to reach a wider audience and make it easy for people to find your content.
  5. Engage with your audience: Reply to all messages quickly and actively engage with your audience by using questions and starting engaging conversations.
  6. Collaborate with influencers and other personal trainers in your area. This will help you target a larger audience and potentially gain new clients.
  7. Utilize Instagram stories, IGTV and live sessions to create a community and engagement and also help to showcase your personal training approach.
  8. Track and measure your progress: Use social media analytics tools to track your analytics, measure the ROI of your campaign and tweak as needed.

Remember that building a social media presence takes time and consistent effort, so be patient and stay committed to creating valuable content and engaging with your audience.

#9 Create a User-Friendly Website

A website that is difficult to navigate will make all your hard work on creating good-quality content useless. Therefore, you must create a good experience when users access your website. This can be done by having a responsive website that works on desktop and mobile. Additionally, a sitemap makes it easier for search engines to see all pages of your website which have been recently changed. This practice boosts your SEO ranking and makes it easier for users to navigate.

personal trainer toronto seo

#10 Use Google My Business:

Setting up a Google My Business listing and making sure it is up to date and filled with relevant information, can help your business show up in Google Maps and in local search results. Google My Business (GMB) is a free tool offered by Google that allows businesses to manage their online presence across Google, including Search and Maps. Here are some steps you can take to use Google My Business for your personal trainer business:

  1. Create a Google My Business account: Go to and create an account.
  2. Verify your business: Verify your business by following the prompts provided by Google. This process may involve receiving a postcard with a verification code or a phone call.
  3. Optimize your listing: Once your business is verified, make sure to optimize your listing by adding accurate and detailed information about your business, including your business name, address, phone number, hours of operation, and services.
  4. Add photos and videos: Add high-quality photos and videos of your gym or training sessions to give potential clients an idea of what they can expect when working with you.
  5. Encourage reviews: Encourage your clients to leave reviews on your GMB listing. Positive reviews can help to boost your visibility in search results and attract new clients.
  6. Respond to reviews: Respond to reviews, both positive and negative, to show that you are actively engaged with your clients and interested in their feedback.
  7. Use Google Posts: Google Posts allows you to share updates, events or offers on your GMB listing. Use it to promote a new service, or a special offer or to share success stories.
  8. Monitor your listing: Monitor your GMB listing for accuracy and completeness, and make updates as needed.

By optimizing your GMB listing, you can help your personal training business show up in local search results, making it easier for potential clients to find you. Additionally, by using all the features offered by GMB you can increase visibility, engagement and attract new clients.

SEO for personal trainersThe Next Steps

Remember that SEO is a long-term strategy, and it takes time and effort to see results. It’s important to stay up to date with the latest SEO best practices and adjust your strategy as needed.

Local SEO Services for Personal Trainers

At Profit Parrot, we specialize in local search engine optimization for personal trainers. We can research what your competition is doing and find the it-factor that will allow you to stand out. We can also help get you set up on Google My Business, which gives you visibility on Google even without a website. Our team of experts will help you edit your website for the best user experience.

It can be a lot when you have to deal with having a social media presence, taking care of clients, and keeping your website looking good along with creating content. Our Profit Parrot team can help you with all your SEO needs so you can focus on making your clients happy and healthy!

Alice Barton
Alice Barton
Trustindex verifies that the original source of the review is Google.
This team is great. They have always been able to answer any questions that I had quickly, I continue to work with them on my monthly SEO work. I’m happy so far. really Good!!!
Sebastian Cross
Sebastian Cross
Trustindex verifies that the original source of the review is Google.
Fantastic experience. A very competent SEO and extremely professional working style. Highly recommend.
Ryan Sykes
Ryan Sykes
Trustindex verifies that the original source of the review is Google.
Very quick turnaround, excellent writing abilities and great writing style. The articles were well-researched, well-organized and ready to use.
Brandon Page
Brandon Page
Trustindex verifies that the original source of the review is Google.
Phenomenal work. Put my client in a very competitive field to the second page of Google search results. Would definitely use again.
Matthew Farrell
Matthew Farrell
Trustindex verifies that the original source of the review is Google.
Quick to respond and good quality of work. Recommend :)
Fraser Munnoch
Fraser Munnoch
Trustindex verifies that the original source of the review is Google.
Some good results from a team that know what they are doing, thanks again.
Ethan Patterson
Ethan Patterson
Trustindex verifies that the original source of the review is Google.
I’ve been scammed by SEO agencies before so I was hesitant to start with a new company. Lark and JM were able to quickly get me the results I was finally looking for. I’m now on page 1 for several key terms and my traffic has increased. I’m very glad I found them!
Olivia Clark
Olivia Clark
Trustindex verifies that the original source of the review is Google.
A pleasure to work with!
Joseph Holmes
Joseph Holmes
Trustindex verifies that the original source of the review is Google.
They were able to secure high authority links for a project that was successfully delivered, well-written articles and delivery was on time. Really happy with the work.
George Moore
George Moore
Trustindex verifies that the original source of the review is Google.
They went above and beyond on every level. Not only did they update me on the progress of the work but was available anytime I had a question. I would highly recommend Lark and her team to anyone looking for quality work. This is my second time working with Lark and JM and I am equally as happy this go around as I was the first time.

Let Us Handle Your SEO Needs

With Profit Parrot, you can get all the tiring processes of dealing with SEO done for you by our team. You can continue to scale your business, while we work on getting you traffic quality. Additionally, we have a responsive team that will make sure that your clicks and impressions are going up, while your business is booming. Our main focus is on the local audience in your industry and we continue to show success to our current contracting clients.

If you’re looking for an SEO game plan, contact our team today.

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.