If your internet sales aren’t what you want, you may need to check a few things. Do you want to increase your sales online? Well, you’re in luck because customers also want to increase their online purchases. But if, at the moment, your Internet sales are not what you want, you may have to review some things or do something different from what you are currently doing.
One of the core values of any business is to try everything and assume nothing. This is so because you never know what strategy or angle is going to work best for a company until you try it. You have to try to discover what works and what doesn’t work, too, in this way, increase your Internet sales exponentially.
If your website isn’t optimized for e-commerce, or it is, but online sales haven’t just taken off, it’s time to make some changes or improvements.
7 ways to increase your sales online
We are going to see some simple things that can be done and that, after a while of having implemented them, can start to offer results.
1. Create an ecommerce goal
Pick a primary goal to focus on, such as improving conversion rate or increasing traffic.
2. Pay for the right things
Many tools and resources are available for free, but there are definitely a few other things you shouldn’t skimp on. To increase your online sales, you should be prepared to pay for a graphic designer, a project manager who knows how to drive initiatives, and a specialist web design company that understands your goal, can work within your budget and has a proven track record of delivering projects on time and on budget.
3. Faster is better
Have you tested your website from a smartphone lately? If you have time to drink a coffee while it loads, it’s too slow. Have your team review the platform you are using and see how speed can be improved.
4. Constantly optimize
Prepare the site for mobile shoppers. Your site must be able to adapt according to the size of the visitor’s device. You can add content that is useful to people who visit your site while on the go. Make sure all the buttons and all the calls to action work well.
5. Sales funnel
To improve internet sales, you need to make sure that you move your visitors through the sales funnel well. You ought to likewise assist them with getting to the pieces of your site where they can purchase, keeping them from being occupied by components that deter them from finishing the buy.
6. Offer free shipping
Researchers show that this is the main thing that persuades guests to purchase. Think Amazon and other big online sellers. This works. Do the numbers to see how you can do this with your business model.
7. Focus on SEO
Invest in more content, but also in the right content. Video ranks much higher than text in search engines and has a more long-term effect on SEO.
3 basic pillars of online commerce to increase your internet sales
Any business that wants to start off on the right foot in online commerce must take into account these three basic pillars:
- Hosting and domain: Choosing a good hosting is key to ensuring the success of your online business. There are many hosting companies, but the best thing to do is always buy nearby hosting that offers a good quality of service. In Spain, for example, many national brands choose to hire their hosting and domain from Webempresa, since it is a Spanish company with more than 20 years of experience with major brands.
- Quality web design and programming: One of the most important reasons for having a website is to serve as an online showcase. The ultimate goal is to attract new customers to the web, who understand what the service or product is and who finally purchases it. The best way to drive new customers to your site is to focus on SEO. It is essential that search engines like Google recognize the web and include it in the usual search results of potential customers. Other of the most important aspects are the UX and the UI to achieve a good level of usability on the web page. Providing functionalities that make navigation simple, pleasant and intuitive and that the information you are looking for can be easily found.
- Digital strategy: In the same way, in order to position a brand or an online store on the Internet and increase sales today, the truth is that we will have to apply other loyalty techniques, attracting new customers and, of course, marketing and communication. The digital strategy will be the key to making your website and your online store successful. By planning aspects such as the creation and dissemination of content through your website, social networks, email and blog management, among others.