Do you prefer to market your small business on Facebook or Twitter? Perhaps Google+ or LinkedIn should be on your to do list of social networking sites to manage. Social…
If you’re a business owner, you’ve likely heard about how important social networking can be to your business’ overall success, and Facebook is arguably the most influential and heavily used as far as social networking campaigns go. However, it is not enough to simply update your business’ Facebook account with random posts. Therefore, we’ve put together a short list of some of the most effective types of Facebook posts you can use to increase your traffic online.
This means going beyond posting about your specific services alone, and posting news that is related to your industry. For example, if you sell clothing, post an article about the highlights of fashion week in Paris. In doing this, you increase your worth as a resource for those who are interested in your industry, because you set yourself up as as a new source for related content. This in turn, means increased traffic to your Facebook page and company website.
2) Post Related Niche Information
This concept is similar to posting industry news, in that this too can increase your overall worth by offering information outside of the services you normally provide, (thereby driving up your traffic). The difference though, is instead of news, you’ll be posting information surrounding your specific niche. For example, say you own a local boutique clothing store, it would benefit you to post tips on how to accessorize an outfit using common products found around your home.
3) Post Blog Content Excerpts
A lot of business today have online blogs they use as strategic marketing tools. However, in order to get people to see your business’ blog, you need to; a) get the word out about it, and b) peak people’s interest so they actually go to it. So, create a Facebook post that takes key phrases or summarizes the topic of a specific blog post in a enticing way, to attract your Facebook followers to the site where the blog actually is. In this way, you are again, increasing your traffic and potential success via Facebook posts.
4) Post Engaging and Informative Videos and Images
It’s a proven fact that images and videos are some of the most effective ways on Facebook to grab someone’s attention. So capitalize on this; post a free instructional video to get people craving more and increase your online membership. Or, post a funny and/or inspirational photo that get’s people talking. The important thing here is to use quality imagery to get the word out about who you are and people interested in seeing more.