contractor seo

As a local contractor, you provide desirable and much-in-demand service to clients in your community.  You know very well that it’s a service your potential clients are looking for.  Why then is your business lagging?  I mean, what’s the problem?

Truthfully, it’s not that clients in your community don’t want full bathroom renovations, modern kitchen renovations, the media room finished basement, the interior design update of the family room, the organized closets, the functional garage or the landscaped yard. It’s simply that they haven’t found you when looking for these services.   

How then can you make this connection with the clients who want your services? 

ottawa seo audit

Word of mouth…well, sort of.

Well, to be completely honest, it’s likely that you’re already making this connection in a rather traditional way – by word of mouth.  Word of mouth is the oldest way to find something you’re looking for, and there is no doubt that this has worked for you in the past. 

However, you need to ask yourself these 2 questions.  First, is traditional word of mouth enough?  Second, how do the people in your community get their word of mouth in 2021?

The honest answer to the first question is that traditional word of mouth is simply not enough… or surely won’t be enough for much longer.  Even if your recent client (you know that one with the modern farmhouse kitchen, glass tile backsplash, Carrera marble waterfall countertop, and large cooktop island?) gave an amazing word of mouth referral to her son’s piano teacher, you know that this is neither a stable nor reliable way to grow your local contractor business. 

Secondly, in 2022, word of mouth is, simply put, virtual.  That’s right, when asking for referrals for any kind of service, most people will turn on their computer and post a request for referrals on any number of platforms, the most common if of course google searches. 

Word of…Search Engine!  

What they are doing is looking for information in a search engine, and if you focus on how search engines can find you, then new clients will follow.

Search engine optimization (SEO) is a way to make sure that when a potential client goes looking for a local service that you provide, you are part of the results they see.  Actually, let’s not beat around the bush on this most important point.  You know you don’t really want to be one of the search results, you want to be the top and most visible result. This, after all, is most likely to translate into a lead, and into a booked job. 

Do the job right, and do it now!

This won’t be a surprise to you, but just like your clients understand that it is important to hire specialists to get the job done right (yeah that’s you when it comes to renovations!), SEO is best when using the same model.  Hire a professional if you want the job done well.

Luckily there are specialists like who provide SEO services and can target, like a laser level (I knew you’d understand that one), increased visibility on Google and other platforms.  On top of making sure you secure increased visibility, and their SEO team will also make sure that the visibility you are getting is worth something.  In other words, the quality of the traffic is as important as the amount of traffic. When it’s the right kind of traffic, traffic of people interested in the services you provide, either now or possibly in the future, the hits will translate into actual growth in your business.   

With their expertise in SEO, they will drive increased traffic to your business by targeting the type of quality traffic and clients who are most likely to be searching for and looking to book your services. 

ottawa seo book a call

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.