Why You Shouldn't Stop SEO | Ottawa SEO Company Profit Parrot

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SEO can be frustrating and time-consuming at times and the strategy is often slow to take effect. These are some of the reasons why people look for alternatives to SEO or try to avoid the strategy entirely. Some business owners are also under the impression that SEO is a one-time service that they can stop once they reach the top of the search engine results pages. Here are some reasons why you shouldn’t stop SEO at any point during your marketing campaign.

The Search Engine Landscape Changes Constantly 

Most people don’t realize that the search engine landscape changes at a constant pace. New trends are introduced, customer preferences change, new innovations and technologies are created, and other such factors have an impact on how and why people search products and services on the Internet. An SEO professional will keep track of these changes and upgrade your campaign accordingly. They’ll use different keywords, discuss different topics in blogs, and refine your strategy based on new information. If your campaign doesn’t adapt, you’ll fall behind and this will have a damaging impact on all of your marketing progress.

The Search Algorithm is Upgraded Often

People are often frustrated by the changes Google and other search engines make to the search algorithms because such upgrades can ruin SEO progress and rankings. If you want to stay on top of the search engine results pages, it’s important to keep up with the upgrades and alter the campaign to suit the changes. If you don’t update your website after upgrades, you will see your rankings change and possibly face sanctions from the search engine as well. Sanctions and penalties can be detrimental to your reputation and have a massive impact on your marketing so it’s important be aware and upgrade your SEO after algorithm changes.

The Traffic Will Slow Down and Ranking Will Eventually Drop

An upgrade in your SEO won’t show results immediately so it can take several weeks, if not months to see an improvement in rankings. Similarly, if you stop working on your SEO, you won’t notice any difference in the first few weeks or months. You’ll still receive regular traffic and enjoy high rankings on the SERP. However, after a long period of inactivity and lack of SEO upgrades, the ranking will drop and the traffic will start to slow down. This is because search engines always want to provide the most current and relevant information to users. If your website doesn’t have an upgrade for a few months, the algorithm will assume that the information is out-of-date and give a higher ranking to more recent information. 

Competition Will Surge Ahead

While you stop working on your SEO, your competitors will still keep at it and eventually gain an edge over you. They will provide the most up-to-date information, target the right keywords, follow the right trends, and stay on top of the game.

As you can see, if you stop SEO, you’ll fall behind and eventually lose traction. It won’t be easy to get back to your previous position in the rankings, which is why it’s important to be consistent with SEO at all times.

If you want more advice about SEO techniques, or need someone to takeover so you can take a break. Email Lark Today!

 

 why you shouldnt stop seo

Profit Parrot Marketing and SEO Company

Address: 551 Osgoode Main Street Ottawa, #292, Ottawa, ON K0A 2W0
Phone: (613) 706-0057

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I Heart Walkies

Lark is extremely helpful, reliable and prompt. Will definitely use her services again! -Andrea, IHeartWalkies 
5.0
2015-06-05T13:28:14+00:00
iheartwalkieslogo
Lark is extremely helpful, reliable and prompt. Will definitely use her services again! -Andrea, IHeartWalkies 
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Atrovo

Nice work! Very good understanding of social media!” - Mr. Deniz, Atrovo
5.0
2015-05-31T18:48:02+00:00
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Nice work! Very good understanding of social media!” - Mr. Deniz, Atrovo

Lark is a very professional and easy person to work with and produces great work. - FrogBiscuit
5.0
2015-05-31T18:45:55+00:00
Lark is a very professional and easy person to work with and produces great work. - FrogBiscuit
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Weekend Collective

We are excited to announce that we are launching Weekend Collective 3.0! With awesome articles and talent we have become a top 1,000 website. Thank you so much for your contributions to our team! -Mackenzie
5.0
2015-10-27T21:24:36+00:00
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We are excited to announce that we are launching Weekend Collective 3.0! With awesome articles and talent we have become a top 1,000 website. Thank you so much for your contributions to our team! -Mackenzie
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LovetheNightSky

“They have worked on a job for me for several months now and always provides exactly what is asked for, on time and with no fuss at all. I strongly recommend their services! I am eternally grateful to you for helping me move from 0 to almost 4,000 followers in the past...
5.0
2015-10-14T17:05:16+00:00
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“They have worked on a job for me for several months now and always provides exactly what is asked for, on time and with no fuss at all. I strongly recommend their services! I am eternally grateful to you for helping me move from 0 to almost 4,000 followers in the past six months - you have selected some amazing images that have really appealed to 'my crowd'. Thank you so munch for all you have done - and please don't hesitate to send anyone my way if you need a reference for the future; mine will be glowing!"-AdamK, LovetheNightSky  
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“Well written content for my website - and delivered on time! Profit Parrot is capable of writing a range of topics intelligently and to the project requirements, Thanks!” -Anatole
5.0
2015-05-31T18:33:41+00:00
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“Well written content for my website - and delivered on time! Profit Parrot is capable of writing a range of topics intelligently and to the project requirements, Thanks!” -Anatole
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Internet Marketing Central

Very professional and knowledgeable with the task at hand. Easy to work with and flexible regarding our requirement. Extremely good researcher and communicator, Would recommend anyone that want a reliable writer for your content need. Will be rehired soon. - Victor J. InternetMarketingCentral -  Sundbyberg, Sweden
5.0
2014-11-19T19:33:08+00:00
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Very professional and knowledgeable with the task at hand. Easy to work with and flexible regarding our requirement. Extremely good researcher and communicator, Would recommend anyone that want a reliable writer for your content need. Will be rehired soon. - Victor J. InternetMarketingCentral -  Sundbyberg, Sweden
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Home Again Management Group

I am extremely satisfied. Better than I hoped for, very professional! Thank you. I will re-contact this company when I'm ready for a website or facebook page.”- Lynnette, HomeAgain- Indiana
5.0
2014-09-25T18:33:28+00:00
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I am extremely satisfied. Better than I hoped for, very professional! Thank you. I will re-contact this company when I'm ready for a website or facebook page.”- Lynnette, HomeAgain- Indiana
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Venus Unleashed

“Great article written for my website and completed on time. Very warm, professional and friendly manner in communications. Love the article - thank you - very well written and nice and punchy and very readable" - Julia. A - Venus Unleashed - London, United Kingdom
5.0
2014-09-25T18:20:22+00:00
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“Great article written for my website and completed on time. Very warm, professional and friendly manner in communications. Love the article - thank you - very well written and nice and punchy and very readable" - Julia. A - Venus Unleashed - London, United Kingdom
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Jassco Homes

Profit Parrot created a new Business Logo and Business Card design for my company. They were quick and delivered a great result. My business partner responded with an immediate "Yes" when I showed her the logo. - Bruce M - Jassco Homes - Alberta
5.0
2014-09-11T14:02:54+00:00
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Profit Parrot created a new Business Logo and Business Card design for my company. They were quick and delivered a great result. My business partner responded with an immediate "Yes" when I showed her the logo. - Bruce M - Jassco Homes - Alberta
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Home Aquaria

Loved the article! Thank you. Wanted to see what they can come up with minimal guidance, and they've given a well researched article that covers all the common questions regarding the topic. Well done! - Ashraf M - HomeAquaria - United Kingdom
5.0
2014-09-11T13:59:24+00:00
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Loved the article! Thank you. Wanted to see what they can come up with minimal guidance, and they've given a well researched article that covers all the common questions regarding the topic. Well done! - Ashraf M - HomeAquaria - United Kingdom
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Red Lotus Letter

Perfect, - just what I was looking for! Thank you SOOO much - K.W - RedLotusLetter - Texas
5.0
2014-09-04T15:35:12+00:00
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Perfect, - just what I was looking for! Thank you SOOO much - K.W - RedLotusLetter - Texas
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Website Work

As always, Lark did high quality, wonderful work, has a great array of skills, provided great communication, and is a total pleasure to work with! I highly recommend her! H.B
2017-02-28T19:41:52+00:00
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As always, Lark did high quality, wonderful work, has a great array of skills, provided great communication, and is a total pleasure to work with! I highly recommend her! H.B
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“Love their writing style and responsiveness.” -Gary
5.0
2014-09-04T15:21:02+00:00
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“Love their writing style and responsiveness.” -Gary
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The Practical Professional

"Your quick turnaround and customer service deserve a great write-up! Lark's professionalism, creativity, and extreme attention to the customer experience stood out for me. I will definitely be using her services again and will refer her as well! Thanks again!" - Dee - The Practical Professional
5.0
2014-09-04T15:20:10+00:00
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"Your quick turnaround and customer service deserve a great write-up! Lark's professionalism, creativity, and extreme attention to the customer experience stood out for me. I will definitely be using her services again and will refer her as well! Thanks again!" - Dee - The Practical Professional
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