top alternatives to paid ads

Long story short, promotion is the secret ingredient behind the success of any business, regardless of its size. Good products will only allow you to enter a market, but promotion will yield the desired results and money. Unfortunately, most business owners will overlook promoting their business in the right way. 

They think of it as another major expense that will cut a large part of the budget and be time-consuming. Having that said, it is crucial to focus on the right promotional strategies that can give a boost to your brand. Most promotional activities revolve around using paid ads on Instagram, Facebook, Google, and Pinterest. However, putting all of your eggs in one basket is one of the biggest mistakes could make. 

Therefore, you need to do in-depth research online for a better presence and get in touch with the right people. In this blog, we will sift you through the best alternatives for paid ads and tell you how they can take your product or service to the next level. 

  • Guest Posts

Free traffic is often hard to achieve compared to the one that comes with paid ads. Especially when a website is new, it is hard to drive organic traffic on the platform. However, you can start blogging because it helps generate traffic on your website. So while your audience is growing, guest posting is an amazing way to breathe life into your goals. 

Not only will it bring the traffic back to your platform, but it will also helpfully optimize your website. Get in touch with bloggers who are influencers and see the type of audience that you want to reach. 

  • Consider Affiliate Marketing

If you have product reviews and want to take them one step further, consider a stellar affiliate marketing program. If you don’t know, affiliate marketing provides an incentive to those who bring organic traffic to your websites. 

For example, if you take any brand out there, you will find out that it takes more than just convincing people to bring traffic to a new website. Finding affiliates can be a little hard but will be worth the effort for sure. 

  • Collaborate With Instagram Influencers or Prominent Social Media Queens

Sometimes you don’t have to ask people to write a review about your product or jot down a guest post. Instead, if you find the right fit for your brand, things will take a different turn. This works best for apparel products, where the right collaboration with an influencer can give you a major boost in sales. 

Therefore, using an outreach campaign to connect with a larger audience will be highly beneficial in the long run. Or, if you want professional help and guidance, on this site you will come across the best people to help grow your brand organically. 

  • Post Compelling Content

If you want to grow your social following in a short time, posting consistently will be highly beneficial for your brand. After all, consistent posting can help in making your website appear at the top of the search engine, provided that your content is of the finest quality. 

You can also compare frequent posting with the engagement rate of the competitors. Thanks to platforms like Instagram and Facebook, it is much easier to post content throughout the day and have it shared by fans. 

  • Automate Word-of-Mouth

One of the easiest ways to cement a strong reputation in customers’ minds is to go through product reviews and testimonials. After all, it is a strong way to boost the company’s sales without much effort. If you look around the web, you’ll find that the process is automated, and you don’t need to reach out to your customers to get a review. 

After connecting your business’s social media pages to these websites, you can quickly get reviews that will help improve your brand reputation in the minds of future customers. 

  • Host a Twitter Chat With Your Customers

Engagement is an essential part of any community and keeps it alive. A good way to do this is to boost your Twitter following and witness an increase in sales by hosting a chat. You can even co-host an existing platform on your own. Co-hosting is highly beneficial because it allows you to work on an existing audience.

 Over time, others will take part, and you’ll quickly establish your brand as an authority. All you have to do is pick a hashtag that is trending and ask the community to tweet about it. Once the number of tweets has surpassed your expectations, you will find out that the discussion is everywhere. 

  • Create Quizzes and Other Compelling Content

When in school, the idea of quizzes must have gotten all around but now is a good time to bring it back. The pieces of interactive content work well on social media platforms. To do this, you need to create a quiz that informs the readers about how much they are allowed to reflect on others.

Secondly, when people have to take the quiz, they are thrilled to have the opportunity of being vocal about something without the fear of being judged. As a result, you can get an honest review of your brand. 

  • Create Your Business Profile on Google

For your information, Google my business is one of the best and most sought-after listing tools that will manage the presence of your platform across Maps and Google search. It is also free and the easiest way to attract prospective customers. When you set your business on Google my Business, it allows your brand to get listed in the local search. 

As a result, customers living close to your office will know about the product or service being offered. So don’t overlook this platform because it will take your brand to the next level easily. Now is the perfect time to create a stellar profile on Google and see how it will make your brand more visible. 

If you need more help with your organic rankings, contact our team today.

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.