How to Write SEO-Friendly Content

Writing content is not as simple as it used to be. It takes a lot of time and effort to write something that engages the readers. Along with user engagement, it is also important to write content, keeping SEO factors in mind. 

It becomes more complicated because you have to consider various factors in this regard. But don’t worry. While these factors can be a little hard to understand at the start, you can easily get a good grasp on them with the tips below.

To help you along with this, we’ve created this brief guide. Once you are done reading it, you’ll have better know-how about the different tricks and factors needed for SEO content. 

How to Write SEO-Friendly Content

Let us show you tips that you can implement to make your content optimized for search engines. 

  • Adjust Keywords

One of the most important factors you should have to keep in mind while writing SEO-optimized content is keyword adjustment. Many writers add keywords forcefully in their content, which is harmful to their SEO. 

Keep in mind that all keywords should be placed carefully and naturally. Being a writer, you need to make proper sense of the content before putting your keywords in it. It is better to add a related keyword if the main keyword is not adjustable in a particular section of your content. 

Also, you shouldn’t write the keyword once and forget about it. For better optimization, you must write the keywords throughout the content where it is necessary. Also, it is better to write the main keyword toward the beginning of the content to get better results. 

  • Use Short Headings

Do you know what the very first part of your content checked by the reader is? It is the set of headings that you have defined for your content. It will decide whether the reader will stay on your page to read more or just leave the page. 

To make your content SEO-friendly, you should write short and compelling headings. Your headings shouldn’t consist of complicated words. It is better to write a heading of a maximum of three or four words. 

By reading such headings, both the reader and search engine will understand what your content is about. In turn, you will get ranked in the top results of the SERPs. Also, you can add keywords or related keywords in your headings to make them optimized. 

  • Create Optimized Meta Descriptions 

Whenever you search for something on Google, how do you decide to open a specific page? You read the short lines given just below the title of the post for which you have searched. 

It means that line is the main factor that indicates the intentions of the content. This is actually the meta description of that particular blog post. It is considered a major SEO factor that can affect the ranking of a particular webpage. 

To make your content optimized, you should write a meta description for all your posts. It is a brief overview of the entire post’s content in around two lines. The optimal length of this description is 160 characters. 

  • Add Optimized Images 

We all know that visual data has a great impact on the engagement of users. It is also considered an important factor for the optimization of the content. But it can also be harmful to the success of your website. Don’t you know? 

Let us clear your doubt here. Many people just design or copy pictures and upload them to their blogs. Mostly, pictures are not optimized well and have a heavy size, which badly impacts the speed of the site. 

As a result, your site will not remain SEO-friendly and will be pushed lower in the SERPs. For better SEO of your content, you should publish optimized images. You need to take care to compress the size of the images before publishing them. 

It will help you in getting better engagement and lower the site loading time at the same time. Along with this, you should add “Alt Text” for all the images, which will help them to be ranked in the search results under the images section. 

  • Find and Eliminate Plagiarism  

One of the most threatening factors for the SEO of your content is plagiarism. It is common to get plagiarized sections in your text even if you have not done this intentionally. 

Finding and eliminating plagiarism from your text is compulsory for better ranking in SERPs. You should use a plagiarism detector that will compare your text with all published material from the internet. 

The plagiarism detector will compare your entire text with those pages to find the matches. In the end, it will display whether your text has found any matches. If you have found plagiarism in your content, you should eliminate it by rewriting those lines. 

Final Say

In the above blog, we have discussed the importance of SEO in your content. Also, we have given some tips that you can use to make your content optimized and plagiarism-free. 

By using these tips wherever they are needed, you can easily make your work unique and optimized. It will help you in engaging users and rank higher in SERPs.

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.