Every dentist has a favourite tool that they like to use every day. It might be a certain sickle probe or scaler, or maybe something as simple as a mirror that you’ve had since day one of your training.
And these days, Dental Search Engine Optimisation (aka Dental SEO) is a tool that should be right at the top of your list of favourites. So what is Dental SEO? And how can it push your practice’s website higher up in search engine results lists?
Let’s drill down into the world of digital marketing and find out how Dental SEO can help to grow your business, attract new clients and make your practice’s website shine in the increasingly cluttered online world.
And we promise…it won’t hurt a bit!
What is Dental SEO?
Search Engine Optimisation – usually shortened to the acronym SEO – is a set of digital strategies to make a website appear higher up on the Search Engine Results Page (SERP) of a search engine when a person enters a word or phrase into a search engine such as Google, Yahoo or Bing, the algorithms that control the search engine look for websites that provide the best matches for those words or phrases.
Dental SEO narrows the field.
For example, suppose a potential patient searches for a dental practice in their local area or with a phrase such as “dentists near me.” The search engine will begin by searching out dental practice websites and compiling them into a list.
It will then sort that list into sites that provide the best matches for the search, based on a number of parameters such as keywords contained in the sites’ content, how well the site functions, links to the site from other websites, and how long viewers stay engaged with the site.
And that is where Dental SEO works its magic.
By ensuring that your practice’s website contains the sort of dentist-specific content that the search engines are looking for, an expert in dental SEO can help to move your site from a lowly position on a SERP to one that occupies a prime position at or near the top of the list.
So how can dental SEO help to whiten and brighten your practice’s website so that it really stands out? Let’s find out.
How Can a Dental SEO Expert Help to Grow My Business?
The right digital strategy can play a significant role in making your dental surgery more visible to potential patients. By utilizing proven digital marketing tools and methods, your dental SEO expert can:
- Help boost your site’s digital ranking,
- Increase the number of potential clients who reach out to you with phone calls and bookings.
- Ensure that your site works across all platforms and devices.
- Enhance your site’s credibility with extra client engagement.
- And, best of all, increase your business’ income.
In order to attain the best results for your dental practice, an SEO specialist will employ a range of effective tools and proven digital strategies. These include:
In-depth research
Before devising a unique strategy for your practice, a dental SEO specialist will conduct in-depth research into your practice, the type of clients you have, your competitors’ websites, and your existing audience. This will help to give them a picture of where your business sits on the digital stage and which SEO strategies will work best for you.
Unique content creation
A fundamental part of every successful digital strategy is content creation. Your Dental SEO expert will facilitate the creation of perfect content for your website, including dentist-specific blog posts, social media content and homepage content, along with optimized images and video for inclusion on your website.
Keeping your online presence constantly updated with fresh content is a guaranteed way of driving “organic” traffic to your practice’s website.
Website optimization and functionality
Digital strategists understand that you are only ever a few clicks away from losing a client to another website. A Dental SEO expert will ensure that your practice’s website works perfectly, loads fast, and ensures that visitors stay engaged.
Reach the right people with targeted ad campaigns
Dental SEO moves away from generic advertising campaigns and creates adverts that are targeted specifically towards potential and existing clients. This avoids the common problem of alienating clients by sending them either too much information or sending them the wrong information.
Dental SEO creates ad campaigns that ensure your hard-earned advertising dollars generate new clients and keep your existing clients engaged and coming back for more.
Manage your presence on social media
Dentistry can look great on social media. But you need to ensure that your social media content accurately reflects your dental practice and the services you provide. Dental SEO ensures that your social media content results in plenty of engagement: something that the search engines pay particular attention to.
Create effective email marketing workflows
Your existing patients want you to stay in touch. And your prospective patients want you to inform them about how you can provide them with exceptional dental care. A Dental SEO professional knows how to create email marketing campaigns (also known as email workflows) that can automate your email systems so that the correct messages are being sent to the appropriate clients at exactly the right time.
Local SEO is Your Practice’s Best Friend
Chances are, many or all of your patients will live in your local area. So ensuring that your practice shows up in local searches on Google (or any other search engine) is an important part of your online marketing strategy.
Dental SEO can employ a range of methods to guarantee that your practice’s website shows up on those all-important SERPs containing the top three sites in your area.
Dental SEO is a Long-term Strategy
Dental SEO can bring more new patients to your practice. It can generate more referrals, increase your patient retention, and result in more treatment acceptance. A dedicated Dental SEO campaign will:
- Attract valuable, long-term patients
- Allow you to track your ROI per patient
- Stand out as the go-to dental practice in your area
- Engage with your patients through quality website content
The staff at ProfitParrot are dedicated to ensuring that your Dental SEO strategy is the perfect solution to your digital marketing needs. While you concentrate on providing the superb service that your practice is known for, they can take care of building a digital strategy that shines.
Your patients’ smiles will thank you for it!
