5 Ways to Use Digital Signage as a Small Business

5 Ways to Use Digital Signage as a Small Business

When it comes to marketing, every business owner wants their brand name to be bright, vibrant, and on display for their audiences. As a business owner, your goal is probably to make sure your brand gets a lot of extra visibility and publicity. And what’s one great way to make that happen? 

Through dynamic digital signage, of course! 

Digital signage is a great way to incorporate lively visuals into your marketing plan, and to make your brand stand out. Whether you’re a restaurant owner, a retailer, or just looking to support local organizations, here’s how you can make your brand image pop with digital signage. 

Showcase your menu or list of services

As a small business, the best way to bring attention to what you have to offer is by showcasing your list of services. And what better way to do that than through digital displays?

Use digital signage to liven up your menu or service lists. You can do this in a number of ways. If you own a restaurant, you can display a screen-adjusted version of your daily specials. If you own a nail salon, display a list of the services you offer and add the prices along with it. If you have your own car wash, showcase your car wash services on a digital display screen. 

There are a ton of ways to display what you’re offering so that customers can spot it from a mile away. 

Display your promotional offers

Digital displays offer you a great avenue to communicate your daily specials and promotions.

As a small business, you probably always have some sort of promotion or special deal going on that you want your customers to know about. If you’re a restaurant, you probably want to bring attention to your daily specials. If you’re a retail store during the holiday season, your goal is to draw in crowds for your annual seasonal promotions. Whichever type of business you own, you can find a special place for your displays on digital signage screens. 

Create a nice environment 

Digital signage doesn’t always have to be about showcasing your product or directly selling something. Sometimes, you might just want to create a nice ambiance to draw customers into your store or restaurant. 

You can use digital displays to set the tone for your place of business and add a nice, aesthetic vibe to your store. An autumnal reel of rustling orange leaves and a soothing soundtrack might do pretty well for your seasonal Fall sales. For Valentines Day, you can add a pink and red heart-themed reel to add to the overall vibe of your store. 

Display action shots to engage customers

If there’s one thing everyone loves, it’s action shots. Especially action shots of something they can eat, wear, or make significant use of. 

Place some digital displays on your store or restaurant window to showcase action shots of your product to anyone who’s walking or driving by. For instance, a restaurant could use its digital signage to promote its desserts or specialty beverages. After all, who wouldn’t want to look at a bright, vibrant screen that displays mouthwatering videos of their favorite meal? 

A cheese pull from your signature pizza, the condensation dripping from your highest selling beer, some sugar dust falling on your freshly baked pastries if you’re a bakery, or even a model applying the beautiful shade of your newest range of lipsticks if you’re a retail store. Action shots can be used for anything, and are a great way to catch customer attention even from far away. 

Use digital displays to promote your events 

Hosting a special event at your restaurant? Or maybe you’re holding an official welcome party for the recent launch of your new store. Whatever you’re celebrating, you have to let people know about it. And what better way to do that than through a huge digital display that’s visible to everyone?

You can use digital displays to promote all kinds of events. These can be concerts or other performances happening at your location. Or they can be community events that your business will be participating in. Build excitement for your upcoming events by creating photos, videos, and enthusiastic displays for your digital signage playlist so that it’s visible to your audience. 

Add the necessary details like location, date, and time. And you can also add a special perk for your own customers, like a 5% discount on entry fee, to keep them engaged with the display. 

Create your own digital display graphics 

As a small business, you probably want as much recognition as you can get. You want everyone to know about your brand, your product, your special deals, and your partnerships. And sometimes, the best way to do that is the obvious way. Create vibrant content and put it on display for the world to see. 

You can create your own digital signage for all of the ideas above by using online design tools like PosterMyWall and getting free access to a bunch of templates for small businesses that you can customize according to your needs. The great thing about using PosterMyWall is that you can create digital displays with ease thanks to PosterMyWall’s partnerships with digital signage platforms like Raydiant. This integration makes it fast, fun, and super easy to create, schedule, and display dynamic digital content for all purposes. So create original, vibrant graphics and add them to your digital signage playlist straight through PosterMyWall to keep customers engaged and coming back for more. 


Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.