If you’re planning to create an email marketing campaign, you must keep in mind that your email copy is the most vital element of the process. For email marketing content to be effective and convert, you will need to be on-point with the content itself. This will help you save time and effort (even money) on marketing campaigns. So, how do you make impressive email content?
Here are 5 important key points you need to consider when creating your email marketing content. Check them out!
1. Create a Compelling Subject Line
Research by Microsoft reveals that 8 seconds is the attention span of an average human being. This means that your subject line needs to capture the interest of the reader the moment they see the copy. It would be best if you took the time to create a compelling subject line. Make sure that it will not only land in the receiver’s inbox but also be actually read. After all, the subject line is the key for your email to be opened.
2. Personalize Your Email
To create an impact and connection to your reader, you need to deliver emotion into your copy. Having real names in the recipient and the closing line can give a positive impression to your readers. Also, keep a conversational tone in your email content. This will help your readers feel unique and important. With that, you can make your reader think that you are communicating with them in person.
3. Keep the Length in Mind
Nobody would want to be a pool of words and text when opening an email. An essay-like copy might scare your readers away and head them to the back button. Be specific and concise with what you want to let the reader know. Get to the point.
4. Be Wise with the Design
The email campaigns today can be much more interesting than just seeing words. Make sure you don’t go overboard with your design and keep the readers focused on the content. Keep in mind that you need to optimize your email to be mobile-user friendly. Many readers often browse and open their email on mobile phones. So, it’s important to give them the best of both worlds.
5. Give Focus On Your Call To Action
The main purpose of your email marketing is to compel the reader to take the action you want them to. Whether it’s to buy a product, visit a site, download an app, etc., you need to lead them to this course. It’s best to avoid putting multiple anchor texts or CTAs in a copy. Create a noticeable anchor text or button your readers will be drawn to and click it. Your click-through rate will surely improve with this tip.
Ready to Create?
Are you excited to get results from your email marketing campaign? Email marketing can be tricky, but you can nail this marketing strategy with the right elements in your email content and get the results that you want.