5 Best to Manage Link Building Campaigns

High-quality link building and backlink management is an art that not every SEO expert is familiar with.

The easiest way to get free backlinks to your business is to be the best at what you do. Take this article for example. The tools we’re talking about are the best in the business, which is why they’re featured. 

If you’re not the top player, then high-quality link building is a bit more of a challenge. You’ll need an SEO link-building strategy that can knock every other link-building strategy off its feet. 

Or, you need the help of the best link-building tools. Here are the link-building tools we’ll cover in this article. 

  • Majestic 
  • Monitor Backlinks
  • Linkody
  • Ahrefs
  • Moz

5 Best Backlink Management Tools in 2023

  1. Majestic

Majestic is your map of the internet. You should know this already – the number of backlinks your site has isn’t important. It’s the quality of those links that matter. And Majestic is the best tool to help you assess that.

Top Features

Trust Flow

This feature represents the quality of the backlinks a site has. 

Citation Flow 

The citation flow tells you the number of backlinks a site has. In general, if the trust flow is greater than the citation flow, it means the site has high-quality links. 

Visibility Flow

The visibility flow helps you distinguish between editorial-style links and directory-style links. 

Topical Trust Flow

You can compare a site with the top sites in the same or different niches. This feature also shows you the relevance of a page for your needs. 

Flow Metric Scores

This score helps you gauge the impact of your content. You can focus on increasing the quality of the content on your site. 

What’s Different About It?

Link Context is a feature unique to Majestic. With this tool, you can find out all the ins and outs of a link. You can understand the text or images surrounding the link. This helps you find out whether the backlink will actually lead people to your site. 

Best Backlink Monitoring Tools to Manage Link Building Campaigns majestic


You can also check all the other links on the page and see how that affects your backlink. 


Starting price: $49.99/month per user 

  1. Monitor Backlinks


Best Backlink Monitoring Tools to Manage Link Building Campaigns 2This is one of the best keyword and backlink management tools. Monitor Backlinks has an intuitive dashboard that displays your SEO progress. It also gives you an understandable way to compare your results with your competitors’. 

Top Features

Influencer Outreach Tool

Monitor Backlinks helps you find and create beneficial relationships with influencers and high-authority sites within your niche. 

Backlink Recovery Tool

This tool alerts you whenever your hard-earned backlinks are removed. This helps you take immediate action to recover the link. 

Tool Integration 

You can integrate metrics from Majestic and Moz onto your Monitor Backlinks dashboard. You can manage them with customizable tags and filters. 

What’s Different About It?

The unique feature of Monitor Backlinks is the backlink disavowing feature. If you notice any backlinks from spam or blacklisted websites, you can disavow them immediately. This will prevent Google Analytics from auditing the harmful links. 


Starting price: $25/month

You can also access a free trial for all product versions. 

  1. Linkody

This is a user-friendly backlink tracker that will help you build and manage campaigns. It is best known as one of the most affordable backlink management and building tools. This is the best link-building tool for SEO beginners. 

Best Backlink Monitoring Tools to Manage Link Building Campaigns linkodySource

Top Features

Quick Reports 

Linkody has an easy-to-understand dashboard that displays everything about your site’s SEO status. 

Email Alerts 

You will get notified on your email when someone links to your website. You’ll also get notified if there’s any change in link status.

Metrics Access

You will get access to metrics from Moz, Alexa, Google Status Score, and a lot more tools. This will help you get a deeper understanding of your site’s SEO. 

What’s Different About It?

Linkody gets down to the nitty-gritty. You can see exactly which page generates more backlinks for your competitors. This information makes it possible to build your site’s backlink directory. 


Starting price: $14.90/month

The tool also offers a 30-day free trial. 

  1. Ahrefs

This is one of the most popular SEO tools out there. It is an all-in-one SEO toolkit that will help you ensure your site ranks. 

Best Backlink Monitoring Tools to Manage Link Building Campaigns ahrefs


Top Features

Keyword Research 

Ahrefs has a powerful keyword research tool that tells you everything about your target keyword. It can check the difficulty and rank of the keyword. You can come up with campaigns to rank for the keyword. 

Backlink Management Checker

This tool does a full sweep of the internet to find out every site your competitor has backlinks from. It also scans for broken links. 

Site Audit 

Ahrefs does a comprehensive site audit that tells you everything about your website. It will point out areas where your SEO could use work. And also tell you what you’re doing right. 

What’s Different About It?

Ahrefs’s Content Explorer tool is one of its best offerings. The content explorer will pull up the top-performing content in your niche. It gives you metrics about the social shares, referring domains, and traffic value. This will help you determine how to improve your site’s content. 

The only reason Ahrefs doesn’t appear higher on our list is that it’s pretty complicated. If you’re a beginner, you’ll need time to get the hang of the tool. 


Starting price: $99/month

  1. Moz

Moz is similar to Ahrefs in that it’s an SEO toolkit. It has a complete suite of tools that SEO experts use for their websites. Its backlinking tool is called Link Explorer. 

Best Backlink Monitoring Tools to Manage Link Building Campaigns moz


Top Features

Complete Site Profile

When Moz scans a site, it scans every aspect. You can find out the number of links, the anchor text, and every other detail about a site’s backlink directory. This will help you determine why a site is ranking better than yours. 

Spam Scores

Moz analyses the quality of the backlinks your site has. You can discover broken and harmful links and disavow them. 

Link Intersect

Find out where your competitors are getting their links from. You can also discover sites you can potentially earn backlinks from. 

What’s Different About It?

You can compare the site profile of various websites. This report tells you which aspects your competitors are doing better than you. It will give you an in-depth analysis of the SEO-based differences between the two sites. 


Starting price: $99/month

Moz also has a 30-day free trial.

After all this, you may still be wondering why link building is important. A 2020 SEO study found that more than anything else, backlinks are the factors that lead to a better search engine ranking. 

Backlinks are one of the parameters that search engines decide if your site is legit. And higher the link-building quality, the better the search engine ranks you. 

These five tools are just what you need to build a directory of high-quality backlinks. We’ve listed both advanced-level tools and beginner-friendly ones. If you’re new to SEO, pick a tool like Linkody or Monitor Backlinks to start.

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.