Looking for Adwords tips for beginners? When you start working with AdWords, many things need to be considered.
Carefully thinking out your AdWords strategy will save you from making costly mistakes. Likewise, starting on the right foot will improve the chances that your target audience will have an easier time finding you on search engines. Here are some useful tips to remember:
Take advantage of location-based modifiers
Location-based bid modifiers are a great way to refine your PPC campaign, as opposed to focusing only on areas where your product is sold. Look at which areas are generating the most sales, then revisit your targeted location settings to create a positive bid adjustment that applies to all top-performing locations.
Use negative keywords
Make the most out of the keyword search terms report because this will be your best friend regarding AdWords. You should make it a regular habit to analyze these reports constantly to see what prompts your ads and what doesn’t. This will help you identify negative keywords, which should also be added to your weekly campaigns. Using negative keywords will help you ensure that your ad doesn’t appear for a specific word and prevents ads from being triggered during irrelevant searches. Not only will this improve your quality score, it will also decrease the cost per click and help you save money that would otherwise go to wasted clicks.
Whenever possible, use an accelerated delivery method.
The “Accelerated Delivery” method option, especially if you monitor your AdWords account everyday. Without this option, your account is set on “Standard Delivery,” which says much about trusting Google to decide the best time to show your ads. Do you trust Google that much? If you aren’t sure, trying it out with the Accelerated Delivery option will let you test and analyze to see if the results are worth it. This option will only show your ads until your daily budget has already been reached. You’ll have to tweak your bids and budget to allow the campaign to run for the entire day. You’ll probably see better returns once the campaign has been optimized properly and managed daily.
Trends and Statistics
Video Ads: Video content continues to dominate. In 2024, video ads will make up 82% of all consumer internet traffic. Incorporating video ads into your strategy can significantly enhance engagement and conversions.
Mobile Optimization: With mobile searches accounting for over 60% of total searches, ensuring your ads and landing pages are mobile-friendly is crucial. Mobile-optimized campaigns have been shown to improve click-through rates (CTR) by 25%.
Additional Tips
Responsive Search Ads (RSAs): Utilize RSAs to create flexible ads that adapt to show more relevant messages to users. These ads have been shown to increase conversions by 10% compared to traditional text ads.
AI and Automation: Leveraging AI and automation tools for bid management, ad placements, and audience targeting can streamline your campaigns and improve efficiency. In 2024, automated bidding strategies are expected to handle over 70% of all Google Ads.
Try refining your Google Ads campaigns with these updated tips and see which strategies work best for you. If you need help with your PPC campaign, contact us today!
Try to refine your AdWords campaigns with these tips that beginners will find useful. Let us know which strategy was your favorite!
If you need help with your PPC Adwords campaign, contact us today!
