With over 2.5 billion social media users in the world today it’s important to stay ahead of trends that can take make your business soar to new heights. Time is of the essence when organizing your marketing strategy for the upcoming season, therefore it is imperative to ensure that you are focused on areas that

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Google keeps website owners and webmasters on their toes by launching new algorithms and making changes to the existing ones; and the only way you can stay ahead of the race is to incorporate those into your website as soon as you can. The latest tool in line that site owners can use to up

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We live in a world where the Internet and connected devices have become ubiquitous. People have all the information they need at their fingertips and they want immediate access to it. They also have relatively short attention spans so if you don’t deliver the information quickly, they’ll look elsewhere, even if it takes them more

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Small business owners who want to manage their social media marketing campaigns themselves often struggle to develop a good strategy. They don’t know what they should post on different platforms or understand how they should manage all of their social media accounts well. Here are some tips that will help you create the best possible campaign

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SEO is one of the most important parts of your marketing strategy you can implement because it targets search engine users. Most prospective customers will come to your website after they find your link in the search engine results so it’s vital that you gain visibility on all major platforms. A good SEO strategy will include the

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Instagram is a highly popular social media platform, especially among the younger demographic; 90% of users are under 35  so you can see that it’s a very youth-centric app. Instagram has around 400 million active monthly users and about 30% of all Internet users are using this social media network. According to studies, 60% of

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SEO can be frustrating and time-consuming at times and the strategy is often slow to take effect. These are some of the reasons why people look for alternatives to SEO or try to avoid the strategy entirely. Some business owners are also under the impression that SEO is a one-time service that they can stop once they

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Google+ came out with a bang and big promises to dominate the social media industry. It seems as though we can call their success an epic fail as the kids would say these days. The platform seems to be a little too “advanced” for the modern everyday social media user and they never really met

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If you own your own website then you have undoubtedly already heard of the importance of SEO, or Search Engine Optimization. The higher your SEO ranking, the more likely people will be to see, click on and visit your site. There are lots of different ways in which you can increase your SEO ranking, however, one

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How can your small business hit your target audience while using your, usually small, advertising budget to get the most bang for your buck? Facebook advertising will let you target a specific audience, reaching precisely the people that you are trying to reach and for a very reasonable rate. No risky investment of your hard

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Until you have established your small business, you shouldn’t even think about marketing your products or services. Targeting your audience is a key component to the success of your marketing strategy. Some items seem pretty simple but others may need a little more thought. The better you understand your customer base, the faster your business will

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Social media is one of the fastest growing and least expensive marketing strategies available today. Setting up a Facebook account for your business lets people from all walks of life view you and your business in a less evasive arena. You ultimately want to direct people/traffic to your website and increase the visibility of your

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Today, social media is an important part of our everyday lives. From entertainment to business, and from personal relationships to interacting with our favourite celebrities, sports personalities, and politicians, social media has emerged as an important form of communication that we simply cannot live without. Many social media platforms are now very well established and

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Marketing is a key component to the success of any business, as it is how people learn about who you are and the services you offer. However, in this modern world, marketing itself is changing. While business still market on TV, in magazines, etc, one of the newest and most effectives ways to market is

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If you’re a business owner, you’ve likely heard about how important social networking can be to your business’ overall success, and Facebook is arguably the most influential and heavily used as far as social networking campaigns go. However, it is not enough to simply update your business’ Facebook account with random posts. Therefore, we’ve put together

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Before we get into what the best social media scheduling tools are, it is important to be sure you understand what they do in the first place. So, with that said, a social media scheduling tool is, in essence, a website that can help you track, plan for and manage your social media posts. Furthermore, these

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If you’ve looked into creating a website for your business you’ve undoubtedly heard how essential SEO (Search Engine Optimization) will be to your success. This is because SEO determines where your website ranks on search engine sites. But how do you ensure your website receives the highest SEO ranking possible? The best way is to

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If you own a business and live in the 21st century, then you’ve doubtless heard about the Pokemon Go craze as well as the benefits and necessity of using social media for marketing your business. Few enterprises however, offer such a good example of just how effective social media marketing can be, as does the

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Content calendars, at there essence are sharable calendars that show a total overview of content you plan to publish — especially in relation to any blogs, social media and/or digital marketing that you do. They are tools for helping to build and grow your online presence and help to keep you organized. In fact, they can

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