Whether you are starting out a business or are trying to improve your ranking from your current website, here are the top 10 SEO tips that will help you improve your Google ranking. The most important factors of SEO are involved with your website design and quality content.
Your website needs to follow the search engine algorithms in order to get ranked well in any search engine. There are some do’s and don’ts on how to get your website just right. If you are just starting out, check out WordPress and search for SEO friendly themes. These themes are simplified for SEO and will let you know which areas should contain certain keywords or tags.
2. Keywords, Keywords, Keywords!
Make sure you have done the proper keyword research. You could choose any keyword you like to start out with, but you will have to measure that keyword with the competition that is already out there. There are certain tools that can do this for you but they are not cheap. You will have to do a lot of keyword research and choose the right ones in order for you to start marketing your website successfully online.
3. Proper Places
Your keywords in the title of your page are the most important and your overall keywords for the content on your website or blog are also as valuable. Meta tags and alt descriptions should also be places where you can put your keywords.
4. Quality Content
Your website should be a source of beneficial information so that prospects will keep coming back to your site. If you continue to put out great content then more people will stay on your site and share your site with others. If you have people coming to your website and then instantly bouncing off then this can actually harm your rankings in the search engines. Keep posting helpful tips, infographics, blog posts on your website and continue to share them with others.
5. Ongoing Content
Keep creating quality content and share it with others. Google likes it when sites are fresh! Keep posting articles, pictures, videos or blogs and be sure to link them to your site and link naturally within the content to other authority sites.
6. Social Media
Add the share buttons to your website and above or below all of your blog posts. There is a WordPress plugin that will do this for you called ShareAholic. It makes sharing your content easier. Make sure when you are signing up for your social media profiles that they are also optimized. Use your keywords in your description or bio in your profile or page section. Also be sure to include a link back to your website. Feel free to sign up for our free “Getting Started with Social Media Guide” so you can get started with social media today.
7. Multiple Platforms
You should want to be everywhere online. Use Facebook, Twitter , LinkedIn and other popular and current social media sites. This may seem a little disorganized at first but once you get used to them then you will see how beneficial it will be to your search engine rankings. You can always find someone to manage your social media sites for you which would make things way easier ;P
It’s important to have links on your website that lead to other website and to have other websites link back to your websites. This is also called backlinking or inbound and outbound linking. If you mention Twitter or Facebook, be sure to include your proper links and have them hyperlinked appropriately.
9. Become an Authority
Be an expert in your industry. Give away valuable tools or information. Make sure you know your audience and can target their needs and wants.
10. Don’t Duplicate Content
It’s better for your site to not write an article than to write a plagiarized article. Google and other search engines hate duplicate content. Stay away from it. Be careful if you are outsourcing blogs or articles and make sure that they are an original piece of content. You can use this tool CopyScape to check for duplicate content.
Search Engine optimization sounds really complicated but you don’t need to know how to do everything at once. Use these top 10 seo tips day by day and once you use these methods over and over again you will start to get the hang of it. (for now because it will always keep changing ) If you have no interest in learning SEO then find a company to manage your SEO for you.
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