Profit Parrot Marketing is an Ottawa-based SEO and digital marketing agency that helps businesses improve their visibility across Google, local search and AI-powered search platforms.

Our services include SEO, local SEO, Google Business Profile management, content marketing, link building, website optimization, Google Ads, website design and AI Engine Optimization.

Profit Parrot Marketing is run by husband-and-wife team Lark Begin and Jean-Marc Begin. The agency has been helping businesses improve their online visibility since 2009.

We combine hands-on strategy with a specialized digital marketing team that works across SEO, content, local search, advertising and website optimization.

Profit Parrot Marketing is based in Ottawa, Ontario, Canada. We work remotely with businesses throughout Canada and the United States.

We work primarily with small and medium-sized businesses that want to generate more visibility, traffic and leads online.

Our clients include contractors, professional service businesses, healthcare providers, home service companies, B2B companies, e-commerce businesses and other organizations competing for visibility in search.

No. While Profit Parrot Marketing is based in Ottawa, we work with businesses across Canada and the United States.

SEO, PPC and AI search campaigns can be built around a local market, multiple cities or a broader national audience depending on the business.

Search engine optimization, or SEO, is the process of improving a website's ability to appear in relevant organic search results.

SEO can include keyword research, technical improvements, page optimization, content creation, internal linking, local SEO, authority building and ongoing performance monitoring.

Most businesses should expect SEO to take approximately 3 to 6 months to produce meaningful improvements.

The actual timeline depends on competition, your website's starting authority, its technical condition, the keywords being targeted and how much SEO work is completed each month. More competitive markets can take longer.

Our SEO campaigns can include keyword research, on-page optimization, technical SEO, content creation, internal linking, backlink development, local SEO, Google Business Profile optimization and ongoing ranking and performance tracking.

The exact amount of work depends on the SEO plan and the needs of the website.

We focus on relevant, legitimate websites that can strengthen a site's authority and overall online presence.

Depending on the campaign, this can include editorial guest posts, industry and local citations, niche-specific placements and other relevant outreach-based links.

We evaluate opportunities using factors such as relevance, website quality, organic visibility, traffic, authority signals and spam risk rather than relying on a single third-party metric.

No legitimate SEO company can guarantee a specific Google ranking. Search rankings are controlled by Google and can change based on competition, algorithms, location, search intent and many other factors.

Our focus is on improving the factors we can influence, including website quality, relevance, authority, technical performance and search visibility.

We monitor metrics such as keyword rankings, organic search traffic, search impressions, clicks, conversions and website visibility.

Depending on the campaign, we use data from tools including Google Analytics, Google Search Console and professional SEO tracking platforms.

Profit Parrot Marketing's monthly SEO plans start at $650 per month. Pricing increases based on the number of keywords, amount of content, optimization work, backlink development and overall competitiveness of the campaign.

Businesses in competitive industries or markets generally require more SEO work than businesses targeting a smaller local market.

No. Our SEO services are month-to-month. You are not locked into a long-term SEO contract and can cancel if the service is no longer the right fit for your business.

The right SEO plan depends on your market, competition, website condition, number of services or locations and how aggressively you want to grow.

A smaller local business may be able to start with a lower plan, while a company competing across multiple services or locations will typically require a larger campaign.

Local SEO helps businesses improve their visibility for searches connected to a specific city, region or service area.

This can include optimizing your website, location and service pages, Google Business Profile, business citations, reviews and other local search signals.

Yes. Profit Parrot Marketing offers Google Business Profile management and optimization.

This can include profile optimization, service information, posts, ongoing updates, local citations and other work designed to strengthen your business's local search presence.

Local SEO can improve the signals that influence your visibility in Google Maps and local search results.

Rankings vary based on factors including relevance, proximity, competition, reviews, website authority and the strength of your Google Business Profile.

Yes. We provide Google Ads management for businesses that want to generate targeted traffic and leads through paid search.

Campaign management can include keyword targeting, ad creation, campaign structure, negative keywords, bid and budget management, conversion tracking and ongoing optimization.

Profit Parrot Marketing's Google Ads management starts at $425 per month. Advertising spend paid directly to Google is separate from the management fee.

The appropriate advertising budget depends on your industry, location, competition and cost per click.

SEO and Google Ads serve different purposes. Google Ads can generate visibility quickly by paying for traffic, while SEO focuses on building longer-term organic visibility.

Many businesses use both. PPC can generate traffic while an SEO campaign develops, while SEO can gradually reduce the business's dependence on paid traffic.

AI Engine Optimization, or AEO, focuses on improving how clearly a business is understood, referenced and surfaced by AI-powered search and answer platforms.

AEO can include tracking AI search visibility, monitoring important customer prompts, analyzing competitors and citations, improving existing website content and creating content around the questions potential customers are asking.

AEO, GEO and AI SEO are closely related terms used to describe optimization for AI-powered search and answer engines.

The terminology is still evolving. The underlying goal is similar: make your business, expertise and content easier for AI systems to understand, discover, reference and potentially cite in relevant answers.

No agency can guarantee that ChatGPT or another AI platform will recommend a particular business.

We can improve the signals that may influence AI visibility by strengthening website content, brand information, citations, third-party sources and other signals AI systems may use when generating answers.

Depending on the AEO plan and available tracking data, we monitor visibility across major AI search and answer platforms such as ChatGPT, Google AI experiences, Gemini, Microsoft Copilot and Perplexity.

We track selected customer prompts across AI platforms and monitor whether and how a business appears in the responses.

We can also compare visibility against competitors, analyze sources and citations, identify opportunities and monitor changes over time. Clients receive ongoing AEO visibility reporting as part of their plan.

AI Search-Optimized Articles are useful, topic-focused pieces of content built around the questions and information potential customers are searching for across traditional and AI-powered search.

The goal is not to write content solely for AI. The content should provide clear, useful information for real users while making important topics, expertise and answers easy for search and AI systems to understand.

No. AEO works alongside traditional SEO rather than replacing it.

SEO helps build website authority, organic rankings and Google search traffic. AEO expands that strategy by also monitoring and improving how a brand appears across AI-generated answers and AI-powered search experiences.

Our AI Engine Optimization plans start at $650 USD per month or $900 CAD per month.

Larger plans include more AI search engines, tracked prompts, existing page optimizations, AI Search-Optimized Articles and citation and source gap research.

View our AEO plans and pricing.

Start by contacting us and telling us about your business, website and marketing goals.

We can review your current online presence and recommend the SEO, PPC, local SEO or AEO approach that makes the most sense based on your market and goals.

Yes. We can review your website's search visibility, technical issues, content, competitors and optimization opportunities to identify areas that may be limiting performance.

Yes. In most cases we optimize the client's existing website rather than requiring a new website.

If technical problems, poor site structure or other website limitations are affecting performance, we can recommend appropriate improvements.