FAQ’s About SEO

All on-page content and meta content needs to be descriptive and relevant to the keyword/keyword phrase being searched for. The right structure of heading tags helps Google identify what’s important for its users.

We look for sites with DA (domain authority) and search volume to determine their value. We do outreach to these publishers and pitch our content to be published.

We have our own ranking tool and integrate our reporting into Google Analytics and Google Search Console. For auditing sites and backlinks, we use SEMrush.

We follow Google’s E.A.T. methodology. We are not about tricks or blackhat methods. Our clients do well with Google algorithm updates.

Local SEO is about trust. We ensure consistent information about a client’s contact details, fully complete their Google Business Profile, and use our local citation product. We also post regular blog content to your site and your Google Business Profile.

Case studies are available here: https://profitparrot.com/wp-content/uploads/2021/04/case-studies-ottawa-seo-company-2021-1.pdf

All clients receive a login to our dashboard. It reports on the work summary (past, present, and future), keyword rankings, and data from Google Analytics and Google Search Console. A monthly check-in call is recommended.

See screenshots of the dashboard here.

We provide recommendations for improvement, but your web designer is responsible for executing them.

We provide recommendations for improvement, but your web designer is responsible for executing them.