Google keeps website owners and webmasters on their toes by launching new algorithms and making changes to the existing ones; and the only way you can stay ahead of the race is to incorporate those into your website as soon as you can. The latest tool in line that site owners can use to up

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We live in a world where the Internet and connected devices have become ubiquitous. People have all the information they need at their fingertips and they want immediate access to it. They also have relatively short attention spans so if you don’t deliver the information quickly, they’ll look elsewhere, even if it takes them more

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SEO can be frustrating and time-consuming at times and the strategy is often slow to take effect. These are some of the reasons why people look for alternatives to SEO or try to avoid the strategy entirely. Some business owners are also under the impression that SEO is a one-time service that they can stop once they

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Until you have established your small business, you shouldn’t even think about marketing your products or services. Targeting your audience is a key component to the success of your marketing strategy. Some items seem pretty simple but others may need a little more thought. The better you understand your customer base, the faster your business will

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Marketing is a key component to the success of any business, as it is how people learn about who you are and the services you offer. However, in this modern world, marketing itself is changing. While business still market on TV, in magazines, etc, one of the newest and most effectives ways to market is

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Before we get into what the best social media scheduling tools are, it is important to be sure you understand what they do in the first place. So, with that said, a social media scheduling tool is, in essence, a website that can help you track, plan for and manage your social media posts. Furthermore, these

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If you’ve looked into creating a website for your business you’ve undoubtedly heard how essential SEO (Search Engine Optimization) will be to your success. This is because SEO determines where your website ranks on search engine sites. But how do you ensure your website receives the highest SEO ranking possible? The best way is to

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Content calendars, at there essence are sharable calendars that show a total overview of content you plan to publish — especially in relation to any blogs, social media and/or digital marketing that you do. They are tools for helping to build and grow your online presence and help to keep you organized. In fact, they can

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If you are new with Snapchat, maybe it is time to get familiar with it. We just started using it for sharing funny images with our friends! Snapchat is a mobile photo-messaging application that enables users to create short videos and take photos that remain viewable to recipients for around 2-10 seconds, then the snap will

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SEO, or Search Engine Optimization, refers to where your business’ website comes up, when a person enters key terms into a search engine that correspond to your business/product/site; the higher your SEO ranking, the closer your business will appear to the very top of the search engine’s generated list. The reason this is important for

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Obviously your business is important to you; it is likely something that you have worked hard to achieve and keep running. Therefore, it is important that you employ all the resources you can to ensure that your business grows and thrives. With that said, social media and online marketing have become more important than ever

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You’ve dreamed about it for as long as you can remember, and finally you have started your own business. It is going well, but you know that to stay current and grow as a business, you need to employ social media as a marketing tool — you know it is a great way to increase

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Choosing to work with an Ottawa SEO Company will help you take your business to the next level. If you are struggling with your website and digital marketing online, our team can help you with any website or online marketing problems you would like to solve. Getting your website ranked in Ottawa can be challenging

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  Marketing has always been an extremely important aspect of owning your own business. If you aren’t able to reach people and tell them about your product and/or services, how will they know about all the great things you have to offer them? It is important to be able to reach people in order to

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Laptops, smart phones, tablets, all once thought of to be luxuries, are now the norm. We are plugged in and making our life easier. So is your website showing up as we daily search for all things needed? Are you getting left behind in growing your business in this reality of life? Here is why

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If you are planning to streamline your business, here are a few must have apps for your small business that you should be using to minimize your time and maximize your ROI. Evernote This is an online application used for taking notes. It was built with intent quite similar to the OneNote service from Microsoft.

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If you are running a small business then you are probably familiar with the importance of having your website appear in top results in the search engines. Search Engine Optimization is the process of optimizing your website to make it rank higher in the search results. Obviously when your website is ranked higher, it will

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When it comes to business, this is the season of predictions and forecasting. While you are preparing your marketing plan for 2016, here are a few of the trends that could mean a lot for your small business. Related: How to Establish a Killer Online Presence in 5 Simple Steps 1) Go Mobile It is

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Whether you run a large business or a small one, your ultimate aim is the same; profit and return on ROI. Now, the most effective way to be successful with your business is visibility. You need to be visible in the search engines in order to sell your products and services. This is where certain

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Small business owners often assume that social media marketing is too much work. They would rather focus on growing and expanding their business than post articles and pictures on social websites. However, by doing so they are missing out on the most effective and successful strategy to give a boost to their business. Owing to

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