Ways to Market in a More Sustainable Manner

Ways to Market in a More Sustainable Manner

There are so many different companies that are all queueing up to work out new and innovative ways in which they can reduce their carbon footprint, as well as having an overall more positive impact on the environment. Essentially, it is going to be worth looking closer at all of the individual aspects of your business to make each and every one of them greener. This includes all of your marketing activity. If you are looking to market in a more sustainable manner, there is plenty that you can do on this front.

Avoid Printing and Go Digital 

As far as possible, you should aim to switch off your printer and instead rely on digital marketing techniques that do not have the same impact on the environment. Not only are these less problematic, but many digital ads and social media posts have the core advantage of being measurable. You can send any work that you need printing to a professional printer, saving the cost of a printer and saving one from landfill when it needs an upgrade or stops working. These are some of the concepts that a dedicated agency can help you out within a big way. You should also consider all the little promo items that companies develop and give out, then work out whether or not they are actually having the positive impact that you were hoping for. 

Look Closer at Your Partners 

Running your company in a greener manner does not only mean focusing on your own company, but it should also be all about examining any partner organizations that you work alongside to work out whether they are doing enough on a sustainability front. In this way, you can feel fully comfortable in knowing that your business is doing the most that it can and there is nothing going on that could be simply described as ‘greenwashing’. As far as possible, you should be aiming to use local suppliers as this can help out significantly when it comes to working alongside one another with less needed in terms of transportation. 

Network Digitally Rather Than in Person 

A big part of the marketing that you do can actually come from networking, which means that you should consider whether it is always going to be worth doing this in person and risking increasing the number of miles on the road for everyone involved. Alternatively, you could instead look to host and attend the type of digital networking events that do not have this type of negative impact on the world around us. At the same time, you can also consider switching a lot of your meetings into the virtual world rather than needing to continue hosting them in the flesh. 

Create a CSR Policy

While creating a corporate social responsibility policy is not necessarily all about marketing, it does set you out some clear rules and regulations that you can stick to. Not only that, but you are able to put them out there on your website and other promotional material to demonstrate your commitment to the world around us, which can help to boost business.


Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.