If the present is any indicator, The World Wide Web will continue to be the way of the future. In 2020 online retailers saw a significant rise in online sales due to Covid-19. Whether you are an online retailer, local business, or blogger, having a basic understanding of online marketing practices is essential.
You have most likely heard of the term SEO (Search Engine Optimization). The basic principles of SEO are simple and easy to grasp. But to rank higher in searches, you have to keep up with the current trends.
To help you achieve your 2021 business goals, here are the top SEO trends for 2021.
Mobile Device Friendly Websites
Data shows that by 2025 73% of web users will access sites via mobile devices. Google released mobile-first indexing in 2019, which means they prioritize and rank higher the web pages that work best on mobile.
There are a couple of ways one can ensure that their website is mobile device friendly. Google has a free test that can check and see if your site is mobile friendly. It is also crucial for search engines to be able to crawl your site. Check to guarantee that you do not have a “disallow directive” on your page.
Reports have shown that long-form content can often outperform short-form content when ranking higher in search engines. It’s easy to get stuck on writing short-form. It can be effortless and faster to produce, allowing for more of your content to be online. But the reports have shown that posts up to 3,000 words see a significant increase in traffic and shares.
If you are a business or blogger who cares to educate your readers, it is beneficial to lengthen your content. Try combining related topics into one post instead of breaking them up into separate small posts.
Landing a Featured Snippet
Anyone who has used google in the last seven years is familiar with the featured snippets. These snippets are seen at the top of the SERP (Search Engine Results Page) and are emphasized in a box. The importance of snagging the featured snippet spot has risen over the last few years. More and more individuals are not clicking on links when using google, especially when asking a question.
To reach the featured snippet spot, you have to focus on queries and keywords. Referring back to basic SEO practices is a fantastic way to achieve this.
In recent years data has shown that people are increasingly using voice search features. Estimations show that 55% of households will have speaker devices by 2022. That tremendously impacts how people phrase their search questions.
Similar to the previous trend, referring back to basic SEO practices is propitious. But you must consider one thing when referring back to these practices. Select your keywords based on how people talk and not how they type.
Make 2021 the most profitable year yet by using these four SEO trends. The World Wide Web is yours to conquer.