Social media is one of the fastest growing and least expensive marketing strategies available today. Setting up a Facebook account for your business lets people from all walks of life view you and your business in a less evasive arena. You ultimately want to direct people/traffic to your website and increase the visibility of your

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Are you LinkedIn, Liked, Tweeted, Hashtagged and all those other strange words? Is your business getting left behind in the social media world? Does your business really need to be “plugged-in” to Social Media? In short, the answer is YES. Being a great company or having a great product is no longer enough. You have

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If you are running a small business then you are probably familiar with the importance of having your website appear in top results in the search engines. Search Engine Optimization is the process of optimizing your website to make it rank higher in the search results. Obviously when your website is ranked higher, it will

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When it comes to business, this is the season of predictions and forecasting. While you are preparing your marketing plan for 2016, here are a few of the trends that could mean a lot for your small business. Related: How to Establish a Killer Online Presence in 5 Simple Steps 1) Go Mobile It is

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Contrary to popular belief, Facebook is not just a consumer-based platform. With over one million active users, Facebook is unquestionably the most powerful social media-networking platform on the planet. It has the potential to boost brand awareness and increase reach, just with a few clicks and taps. Therefore, Facebook marketing should be one of the

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