how to create a google business listing

How to List Your Business on Google

Creating Your Google Business Listing & Profile Just Got Easier!

If you’re wondering “how to list your business on Google,” it’s a crucial step in leveraging this powerful platform to boost your local visibility and engagement. The current business world scenario makes Google the most visited website globally. In today’s day, Google dominates the search engine market share by 92%. Interestingly, Google has helped even small businesses to create a backbone for future expansion. 

After all, creating a Google Business listing and optimizing Google search tips and tricks have attracted more and more customers. If you want Google to list your business, keep reading.


Long story short, Google Business Profile is a free business listing provided by Google. Creating a Google Business listing allows users to enhance their business visibility across all Google platforms. As you provide information about your business, those details appear on other Google platforms such as Google Search, Google maps, and shopping. 

Therefore, along with how to list your Business on Google, these optimizing Google search tips can better your business’s visibility. 

How to List Your Business on Google

Google Bussiness Listings are for businesses in direct or indirect contact with their customers. Although, there are various other tools like Google Ads and Analytics for online Businesses. 

As for businesses with a physical location, providing services to clients can go ahead and create a Google Business Listing today. 

Therefore, before we help you create your Google Business Listing, you need to understand the importance of a Google Business Profile. 

Many business owners have asked why creating a Google Business Listing? Surprisingly, the answer to that question and the Importance of Google My Business comes two-fold. If you want Google to list your business, keep reading.

  • List your Business on Google to Enhance Traffic to your website

As you know, Google is known to enhance both web and foot traffic for your business. Business owners utilizing the perks of Google Business will assure you how creating a listing lifted their business to new heights. 

We are all aware that while searching for a business on Google Maps, it shows other nearby companies. 

Therefore, creating a Google Business Listing ensures people find your business while searching for products and services within your area. Along with the fact that creating a Google Business Listing optimizes your local SEO as well. 

  • Create your Business’s goodwill through reviews

In today’s day, while indulging in any product or service, ‘we google it’ and instantly read the reviews. Which makes Google reviews an essential element in creating a good for your business. After all, reviews on your product or services act as social proof of your credibility.

Long story short, it is a fact that a potential customer trusts other people’s reviews more than your business. Moreover, these customer reviews play a vital role in improving your overall Google ranking.

If you are still in the process of getting Google to list your business, optimizing your Google business profile is a vital element in your business success. As a business owner, you have to provide all essential business information for enabling Google to enhance your online presence.

How to List Your Business on Google

Creating a Google Business Listing is one thing, and sustaining it is whole another; you can either be all in or fold. After all, the process of optimizing your Google Business Profile requires completing all elements like,  

  • Verifying your Google Business’s location 
  • Adding the latest Images and Videos of your Google listing Business’s products or services
  • Make sure to answer all customer reviews. 
  • Always keep your business information up-to-date.
  • Utilize the perks of free marketing tools by Google

Now, let us guide you through a step-by-step process of creating your Google Business Listing.

STEP 1: Signing In on Google Business Manager

  • Initial Access: Begin by visiting the official Google Business Manager website. Look for the option ‘Manage Now’ to proceed.
  • Selection Process: You’ll be presented with two choices: ‘searching a business’ or ‘add your business to Google.’ Select the option that best suits your needs.
How to List Your Business on Google

STEP 2: Adding Your Business Details

  • Building Your Business Profile: After selecting ‘Add your business to Google,’ you’ll be directed to start building your business profile.
  • Business Name and Category: Input your business’s name and choose the most relevant category from the provided list to accurately represent your business.

STEP 3: Adding Your Business’s Location

  • Physical Location Details: For businesses with a physical location, enter your exact address for customers to find you.
  • Service Area Businesses: If your business operates without a physical location open to customers, specify your service areas instead.
  • Region Specification: For businesses without a physical address, Google will ask for your business region. Select from the dropdown menu and proceed.

STEP 4: Providing Contact Information

  • Essential Contact Details: Add a contact phone number and a website address for your business. While adding a phone number is optional, it’s recommended for customer convenience.
  • Completion of Contact Details: Once you’ve entered this information, click ‘Next’ to proceed to the next step.

STEP 5: Business Verification for Google Listing

  • Address Verification: The critical step of verification requires adding a physical address (not a P.O. box) for your business. This is for verification purposes and won’t necessarily be displayed on your Google Business Profile.
  • Verification Methods: Depending on your business type, you’ll either receive a verification postcard by mail (for physical locations) or an email (for service-based businesses).
  • Verification Code Entry: Upon receiving a 5-digit verification code, enter it on the next screen and select ‘Verify Business.’
  • Confirmation of Verification: After verification, a confirmation message will appear, indicating that your business is one step closer to being listed on Google.
google list business reviews

STEP 6: Business Profile Customization

On the one hand, where this does not sound so important, on the other hand, this final step might be the most crucial one. 

list your business on google locally

Final Step: Business Profile Customization

Crafting a Compelling Business Profile

This crucial step allows potential customers to gain a comprehensive understanding of your business. Here’s what you need to do:

  • Business Hours: Clearly state the operating hours of your business, ensuring customers know when you are available.
  • Business Description: Write a concise yet informative description that highlights what your business offers, its unique value proposition, and what sets it apart.
  • Photographs: Upload high-quality images of your business location, products, or services. Visuals play a key role in creating a positive first impression.
google maps business

Completing the Process

After entering these details, click ‘Continue’ to finalize your Google Business Listing. This action leads you to the Business Profile Manager Dashboard, where you can manage and update your profile as needed.

Maximizing Your Online Presence with

Interested in learning more about Local SEO, backlink strategies for ranking, or additional ways Google can list and promote your business? Contact the experienced team at today. Here’s what we offer:

  • Tailored SEO Solutions: Our services are specifically designed to meet the unique needs of your target market, ensuring a customized approach to your online strategy.
  • Local Market Expertise: We specialize in understanding local market dynamics, positioning your business for increased visibility and customer engagement in your specific area.
  • Google Business Listing Assistance: We provide comprehensive support in listing your business on Google, ensuring your profile is optimized for maximum impact.
  • Higher Search Engine Rankings: Our goal is to elevate your business in search engine rankings, drawing more traffic to your site and converting visitors into loyal customers.
  • Diverse SEO Services: From building effective backlink strategies to crafting localized content, we offer a range of services to enhance your digital footprint.

Invest in Your Business’s Growth with

Partnering with means investing in your business’s growth and ensuring you stay ahead in the competitive local market. We are dedicated to elevating your online presence, attracting more local customers, and driving success through strategic SEO practices.

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.