SEO is one of the most important parts of your marketing strategy you can implement because it targets search engine users. Most prospective customers will come to your website after they find your link in the search engine results so it’s vital that you gain visibility on all major platforms. A good SEO strategy will include the points covered below.
Here’s a comprehensive checklist of SEO Must-Haves for 2017:
1. Add a SEO Plug-In
If you’re on WordPress, you can add the Yoast Plugin or try the All in One SEO pack. Different CMSes will provide different SEO plug-in options. Choose the one with the best reputation and reviews to install on your website.
2. In-Depth Keyword Research
While tools like Google’s Keyword Planner will give you good keyword suggestions, you should dig a little deeper and evaluate whether the suggested keywords will truly provide the traffic you need. You can compare results from Keyword Planner with results from other platforms like Kwfinder and Ubersuggest.
3. SEO-Friendly URL
People often forget to optimize their webpage URL and it’s just a jumble of words and numbers. An SEO friendly URL will contain important keywords and will be readable. If all URLs on your website are SEO friendly, the search engine bots will have an easier time indexing the pages, which will improve your overall rankings.
4. Content Optimization
The rules of content marketing change regularly based on demand and competition. Now, the bar is set much higher; search engines have stricter rules for content. Long-form pieces are the name of the game and posts with anywhere between 1,200 to 2,000 words tend to rank higher than shorter pieces. If you want include short content, make sure they’re between 300 and 500 words and are unique.
5. Keyword Density
It’s no longer appropriate to stuff your content with keywords with no regard to the flow of words. The ideal keyword density is between 1% and 3%. You also need to make sure the keywords fit in naturally with your content and don’t disrupt the flow.
6. Google Analytics
Modern marketing and SEO requires regular optimization and upgrades. These optimizations must be carried out after you’ve studied the past performance of your campaigns and websites. Google Analytics will provide the data you need for this.
If you include these points in your SEO campaign, you will stay ahead of the competition and bring in more organic traffic to your website. If you need any help with SEO, social media or content marketing, contact me today!
You can also check out our FB page here for more great marketing tips.