SEO Checklist - Must Haves For 2017 | Ottawa SEO Company Profit Parrot

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seo company audit checklist 2017SEO is one of the most important parts of your marketing strategy you can implement because it targets search engine users. Most prospective customers will come to your website after they find your link in the search engine results so it’s vital that you gain visibility on all major platforms. A good SEO strategy will include the points covered below.

 

Here’s a comprehensive checklist of SEO Must-Haves for 2017:

1. Add a SEO Plug-In

If you’re on WordPress, you can add the Yoast Plugin or try the All in One SEO pack. Different CMSes will provide different SEO plug-in options. Choose the one with the best reputation and reviews to install on your website.

2. In-Depth Keyword Research

While tools like Google’s Keyword Planner will give you good keyword suggestions, you should dig a little deeper and evaluate whether the suggested keywords will truly provide the traffic you need. You can compare results from Keyword Planner with results from other platforms like Kwfinder and Ubersuggest.

3. SEO-Friendly URL

People often forget to optimize their webpage URL and it’s just a jumble of words and numbers. An SEO friendly URL will contain important keywords and will be readable. If all URLs on your website are SEO friendly, the search engine bots will have an easier time indexing the pages, which will improve your overall rankings.

4. Content Optimization

The rules of content marketing change regularly based on demand and competition. Now, the bar is set much higher; search engines have stricter rules for content. Long-form pieces are the name of the game and posts with anywhere between 1,200 to 2,000 words tend to rank higher than shorter pieces. If you want include short content, make sure they’re between 300 and 500 words and are unique.

5. Keyword Density

It’s no longer appropriate to stuff your content with keywords with no regard to the flow of words. The ideal keyword density is between 1% and 3%. You also need to make sure the keywords fit in naturally with your content and don’t disrupt the flow.

6. Google Analytics

Modern marketing and SEO requires regular optimization and upgrades. These optimizations must be carried out after you’ve studied the past performance of your campaigns and websites. Google Analytics will provide the data you need for this.

If you include these points in your SEO campaign, you will stay ahead of the competition and bring in more organic traffic to your website. If you need any help with SEO, social media or content marketing, contact me today! 

You can also check out our FB page here for more great marketing tips.

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I Heart Walkies

Lark is extremely helpful, reliable and prompt. Will definitely use her services again! -Andrea, IHeartWalkies 
5.0
2015-06-05T13:28:14+00:00
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Lark is extremely helpful, reliable and prompt. Will definitely use her services again! -Andrea, IHeartWalkies 
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Atrovo

Nice work! Very good understanding of social media!” - Mr. Deniz, Atrovo
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2015-05-31T18:48:02+00:00
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Nice work! Very good understanding of social media!” - Mr. Deniz, Atrovo

Lark is a very professional and easy person to work with and produces great work. - FrogBiscuit
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2015-05-31T18:45:55+00:00
Lark is a very professional and easy person to work with and produces great work. - FrogBiscuit
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Weekend Collective

We are excited to announce that we are launching Weekend Collective 3.0! With awesome articles and talent we have become a top 1,000 website. Thank you so much for your contributions to our team! -Mackenzie
5.0
2015-10-27T21:24:36+00:00
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We are excited to announce that we are launching Weekend Collective 3.0! With awesome articles and talent we have become a top 1,000 website. Thank you so much for your contributions to our team! -Mackenzie
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LovetheNightSky

“They have worked on a job for me for several months now and always provides exactly what is asked for, on time and with no fuss at all. I strongly recommend their services! I am eternally grateful to you for helping me move from 0 to almost 4,000 followers in the past...
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2015-10-14T17:05:16+00:00
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“They have worked on a job for me for several months now and always provides exactly what is asked for, on time and with no fuss at all. I strongly recommend their services! I am eternally grateful to you for helping me move from 0 to almost 4,000 followers in the past six months - you have selected some amazing images that have really appealed to 'my crowd'. Thank you so munch for all you have done - and please don't hesitate to send anyone my way if you need a reference for the future; mine will be glowing!"-AdamK, LovetheNightSky  
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“Well written content for my website - and delivered on time! Profit Parrot is capable of writing a range of topics intelligently and to the project requirements, Thanks!” -Anatole
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“Well written content for my website - and delivered on time! Profit Parrot is capable of writing a range of topics intelligently and to the project requirements, Thanks!” -Anatole
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Internet Marketing Central

Very professional and knowledgeable with the task at hand. Easy to work with and flexible regarding our requirement. Extremely good researcher and communicator, Would recommend anyone that want a reliable writer for your content need. Will be rehired soon. - Victor J. InternetMarketingCentral -  Sundbyberg, Sweden
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Very professional and knowledgeable with the task at hand. Easy to work with and flexible regarding our requirement. Extremely good researcher and communicator, Would recommend anyone that want a reliable writer for your content need. Will be rehired soon. - Victor J. InternetMarketingCentral -  Sundbyberg, Sweden
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Home Again Management Group

I am extremely satisfied. Better than I hoped for, very professional! Thank you. I will re-contact this company when I'm ready for a website or facebook page.”- Lynnette, HomeAgain- Indiana
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2014-09-25T18:33:28+00:00
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I am extremely satisfied. Better than I hoped for, very professional! Thank you. I will re-contact this company when I'm ready for a website or facebook page.”- Lynnette, HomeAgain- Indiana
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Venus Unleashed

“Great article written for my website and completed on time. Very warm, professional and friendly manner in communications. Love the article - thank you - very well written and nice and punchy and very readable" - Julia. A - Venus Unleashed - London, United Kingdom
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“Great article written for my website and completed on time. Very warm, professional and friendly manner in communications. Love the article - thank you - very well written and nice and punchy and very readable" - Julia. A - Venus Unleashed - London, United Kingdom
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Jassco Homes

Profit Parrot created a new Business Logo and Business Card design for my company. They were quick and delivered a great result. My business partner responded with an immediate "Yes" when I showed her the logo. - Bruce M - Jassco Homes - Alberta
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2014-09-11T14:02:54+00:00
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Profit Parrot created a new Business Logo and Business Card design for my company. They were quick and delivered a great result. My business partner responded with an immediate "Yes" when I showed her the logo. - Bruce M - Jassco Homes - Alberta
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Home Aquaria

Loved the article! Thank you. Wanted to see what they can come up with minimal guidance, and they've given a well researched article that covers all the common questions regarding the topic. Well done! - Ashraf M - HomeAquaria - United Kingdom
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Loved the article! Thank you. Wanted to see what they can come up with minimal guidance, and they've given a well researched article that covers all the common questions regarding the topic. Well done! - Ashraf M - HomeAquaria - United Kingdom
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Red Lotus Letter

Perfect, - just what I was looking for! Thank you SOOO much - K.W - RedLotusLetter - Texas
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2014-09-04T15:35:12+00:00
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Perfect, - just what I was looking for! Thank you SOOO much - K.W - RedLotusLetter - Texas

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"Thank you for your help on my Bees site. Your work is excellent and you have been reliable"  - T.H.
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2017-06-15T17:54:17+00:00
"Thank you for your help on my Bees site. Your work is excellent and you have been reliable"  - T.H.
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“Love their writing style and responsiveness.” -Gary
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2014-09-04T15:21:02+00:00
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“Love their writing style and responsiveness.” -Gary
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The Practical Professional

"Your quick turnaround and customer service deserve a great write-up! Lark's professionalism, creativity, and extreme attention to the customer experience stood out for me. I will definitely be using her services again and will refer her as well! Thanks again!" - Dee - The Practical Professional
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2014-09-04T15:20:10+00:00
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"Your quick turnaround and customer service deserve a great write-up! Lark's professionalism, creativity, and extreme attention to the customer experience stood out for me. I will definitely be using her services again and will refer her as well! Thanks again!" - Dee - The Practical Professional
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