Laptops, smart phones, tablets, all once thought of to be luxuries, are now the norm. We are plugged in and making our life easier. So is your website showing up as we daily search for all things needed? Are you getting left behind in growing your business in this reality of life? Here is why your website needs to be on Google.
According to marketing experts, “Google is the easiest way to make information accessible to people who need quick, up-to-date access.” Millions of people look to Google each day to search for everything from science fair projects to medical aliments to local sales to tech releases. So why isn’t your site being recognized?
With nearly 70 percent search market share, when Google speaks, search marketing professionals listen. Google is the chief search engine to connect with your website. Google also highly recommends Responsive Web Design (RWD). It is considered the best way to target internet users as well as mobile and tablet users. Google also favours mobile-optimized sites. This is especially true when users are looking for local sites.
Search Engine Optimization
Using search engine optimization (SEO) can make your site appear in the search results more frequently, maximizing the number of people seeing your page. On any given day a person can use Google search engine dozens of times. Google also has a search history algorithm which allows sites of the same interest to show up for a person’s search.
Google crawls the internet searching for new websites and indexing them. You can install a sitemap to speed this process along and get recognized faster. It then looks at your title and title page, then it looks at content. It is advisable to put plenty of content on every page, not just one. Google looks at all of this and helps get your site noticed.
Blogging also keeps you up on the list of active sites. When sites sit dormant, they will not be picked up as much. Keeping your site active will increase the chances that you will appear on the search engine’s list.
Google also has its own strategies for optimizing your website. Google WebMaster Tools and Google Search Console can be found on line and will show you exactly how to get recognized on Google to help your business grow to its full potential.
With the ever changing technology you don’t want to get left behind. Put you web site at the top of the list with a search engine like Google. Contact us to help today.